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Top 10 Reasons Why OEMs Choose MicroStrategy for Analytics
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Patent Information
This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782, 8,005,870, 8,051,168, 8,051,369, 8,094,788, 8,130,918, 8,296,287, 8,321,411, 8,452,755, 8,521,733, 8,522,192, 8,577,902, 8,606,813, 8,607,138, 8,645,313, 8,761,659, 8,775,807, 8,782,083, 8,812,490, 8,832,588, 8,943,044, 8,943,187. 8,958,537, 8,966,597, 8,983,440, 8,984,274, 8,984,288, 8,995,628, 9,027,099, 9,027,105, 9,037, 577, 9,038,152, 9,076,006, 9,086,837, 9,116,954, 9,124,630, 9,154,303, 9,154,486, 9,160,727, 9,166,986, 9,171,073, 9,172,699, 9,173,101, 9,183, 317, 9,195,814, 9,208,213, 9,208,444, 9,262,481, 9,264,415, 9,264,480, 9,269,358, 9,275,127, 9,292,571, 9,300,646, 9,311,683 9,313,206, 9,330,174, 9,338,157, 9,361,392, 9,378,386, 9,386,416, 9,391,782, 9,397,838, 9,397,980, 9,405,804, 9,413,710, 9,413,794, 9,430,629, 9,432,808, 9,438,597, 9,444,805, 9,450,942, 9,450,958, 9,454,594, 9,507,755, 9,513,770, 9,516,018, 9,529,850, 9,563,761, 9,565,175, 9,608,970, 9,640,001, 9,646,165, 9,680,908, and 9,697,350. Other patent applications are pending.
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Top 10 Reasons Why OEMs Choose MicroStrategy for Analytics
Organizations are always on the lookout for ways to stay competitive, enhance their service offerings, and generate new
revenue streams. In today’s data-driven business environment, the most popular applications are those that deliver fact-
based insights to users. From personal and commercial banking services, to travel websites, online stores, social media sites,
and more, the opportunity to use data to enrich applications is everywhere. By leveraging data, organizations can deliver
more than just a “good experience.” They can deliver truly value-added services in their applications and uncover valuable
new insights about app usage patterns and customer behavior.
Build vs. Buy Decision
Organizations looking to embed analytics and reporting into
their applications face the choice of building their own in-house
solution or customizing and embedding an existing analytics
product. For many organizations, the cost and expertise needed
to build an in-house application can be overwhelming. That’s
why rather than building from scratch, organizations today are
increasingly either customizing open source software or going
with the original equipment manufacturer (OEM) approach to
inject analytics into their products and services. OEM partners
who specialize in business intelligence can provide a cost
effective, thoroughly tested, highly secure, and scalable solution.
Why MicroStrategy?
We at MicroStrategy have invested heavily in our customers
by having:
1. Focused long term vision that helps organizations around the
world pursue our vision of intelligence everywhere.
2. Access to a vibrant eco-system of experts, certified partners,
MicroStrategy developers, training professionals.
3. Commitment to innovation across our comprehensive product line
4. Dedicated on-boarding programs with dedicated sales support,
joint marketing programs, and expert services.
MicroStrategy provides a robust enterprise-grade platform
that enables OEMs and other technology companies to avoid
the massive investments in time and money needed to build
a custom reporting and analytics layer for their enterprise
applications. Our open framework delivers support for multiple
platforms and devices, as well as hundreds of optimized
connectors to relational databases, cloud sources, big data
sources, and more. It provides sophisticated administration
and data connectivity tools, a unified metadata layer, and
an unparalleled in-memory architecture. It’s everything an
organization needs in an analytics platform: enterprise-grade
security, high performance, scalability, and data governance—all
delivered with the lowest total integration cost in the industry.
Read about the top 10 reasons why OEM partners choose
MicroStrategy to deploy embedded analytics into their solutions.
Our customer needs are constantly changing,
and MicroStrategy is always changing with us
and there to deliver outstanding support. We
work with MicroStrategy on a week-to-week basis,
helping to make sure that they take our needs into
consideration, and getting the enhancements and
bug fixes we need to help our client base.
—Scott Frye, Manager Development
Care Coordination, & Analytics, Allscripts
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1. Comprehensive Analytics: Dashboards, Data Discovery,
Mobile, Predictive Analytics, and Transactions
OEMs looking for an embedded analytics solution need more
than just a subset of analytical capabilities provided by a point
solution. They need a future-proof platform that allows them to
grow incrementally.
MicroStrategy provides a single, cohesive offering that empowers
both IT professionals and business users to fully harness the
power of their data. MicroStrategy is the only analytics platform
on the market that combines enterprise-grade performance,
scalability, and security with easy-to-use interfaces and workflows.
Users can build any type of information application, from banded
reports and interactive dashboards, to data discovery applications
and sophisticated mobile apps. MicroStrategy offers a powerful
range of analytical capabilities that can scale to meet the
requirements of any IT professional, data analyst, or business user.
Dashboards—MicroStrategy provides the capabilities needed
to build production-ready dashboards that enable faster, more
informed decision-making and can be used by thousands of users
across an organization.
Data Discovery—MicroStrategy supports enterprise-grade data
discovery that’s fast, easy, and governable. These capabilities make
it easy for business users to quickly connect to nearly any source
and start analyzing data through intuitive workflows and interfaces.
Mobile—MicroStrategy Mobile is the fastest, easiest, and most
affordable way to mobilize existing information systems and web
applications currently trapped on the desktop. These mobile
capabilities are fully integrated into the MicroStrategy platform, so
it’s easy to leverage existing visualizations, reports, and dashboards
to instantly deploy them via the MicroStrategy Mobile app.
Predictive Analytics - While MicroStrategy offers a strong set of
native analytical functions, the platform also allows organizations
to leverage third-party statistical and data mining software
within their enterprise applications. The R Integration Pack allows
analysts to deploy R analytics as standard MicroStrategy metrics.
Transactions – MicroStrategy provides mobile write-back
capabilities that let users update systems of record from the field.
Users can change data on the fly, insert new information, and view
updated reports and dashboards—all from their mobile device.
Beyond these, there are many other capabilities—such as
banded reports, distribution, alerting, and geospatial analysis—
that organizations can leverage to transform their data into
real-world intelligence.
MicroStrategy offers a comprehensive set of enterprise analytics capabilities in a single unified platform, from data discovery to enterprise reports, predictive analytics, real-time transactions, and mobile analytics.
MicroStrategy Enterprise Analytics
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2. Extensive Customization with Workflows
A true enterprise-grade platform should give organizations the
ability to modify and extend out-of-the-box functionality to meet
their unique needs. It is common for organizations to invest in
multiple technologies that need to interface with one another,
and embed analytics that deliver a consistent, branded look and
feel across multiple platforms.
The MicroStrategy platform provides a sophisticated service-
oriented architecture that delivers the flexibility and extensibility
organizations need to deploy and grow applications as their
business evolves. MicroStrategy makes it easy to customize
applications by providing access to all its functionality through an
extensive set of APIs.
OEM partners can use their industry expertise to create custom
analytics applications that leverage the powerful functionality of
the MicroStrategy platform. They can customize MicroStrategy
and reskin applications on both web and mobile with SDK toolkits
to deliver a consistent experience that leverages their own
unique, branded workflows. OEM partners can also inject analytics
into a completely white-labeled application in order to deliver
fully customized applications to customers.
Additionally, OEMs can embed MicroStrategy into their own
enterprise portals. MicroStrategy offers out-of-the-box portlets
designed to take advantage of the mechanisms of various portal
applications, without requiring any adjustments or changes.
With the portal integration, organizations can provide BI content,
portlet-to-portlet communication, single sign-on, interactivity with
MicroStrategy Web, enhanced personalization, and much more.
In this live application, users can find detailed information on schools and districts, such as student performance metrics, enrollment rates, and funding levels.
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3. Open Framework and Unmatched Extensibility with Rich APIs
A platform that includes open APIs gives organizations the
flexibility to extend out-of-the-box functionality to meet custom
requirements—such as creating custom connectors to data sources
not natively supported by the platform, consuming data via custom
applications, and pushing external data into applications.
With RESTful APIs, organizations can use MicroStrategy as a data
source to quickly extract subsets of pre-processed data in JSON
format. This addresses a key need for large enterprises and OEM
partners that consume data through MicroStrategy’s governed
and secured architecture via customized business applications.
Organizations can also use RESTful APIs to push external data
in JSON format into in-memory cubes on the MicroStrategy
Intelligence Server. This way, users can readily consume, process,
and analyze data—unlocking new end-user workflows and
opportunities for partner integrations.
As data sources evolve and new ones become available,
organizations need to be able to quickly tap into data stored in
these locations. Using MicroStrategy, organizations can leverage
HTML and JavaScript to build custom connectors for these
sources. By doing so, users can gain access to any data source
without waiting until it is officially certified on the platform.
MicroStrategy also integrates with third-party and open source
JavaScript visualizations, so users can tell even more compelling
stories with their data. MicroStrategy provides APIs, tools,
samples, and documentation to help users build custom HTML5
visualizations using open source and commercial libraries like D3
and Google Charts.
Deliver top-notch custom applications with embedded analytics
COLL-1553 0816 | Copyright ©2016. All Rights Reserved.
VISUALIZATION SDK
D3 | GOOGLE CHARTS | ...Build a new HTML5 visualization
using open-source libraries like D3
and Google.
WEB SDK
PORTAL INTEGRATIONUse MicroStrategy
reports/dashboards as
components in your portal.
REBRANDINGCustomize MicroStrategy and
reskin applications on Web
to include unique and
branded workflows.
WEB SERVICES APPLICATIONS100s of out-of-the-box APIs to
connect to applications via
web services
HTTP
XML
REST API
CUSTOM WEB APPLICATIONExtract subsets of
pre-processed data to be used by
external applications.
JSO
N
HTT
P
PUSH API
THIRD PARTY DATAAS MICROSTRATEGY DATASETPush datasets directly into the
MicroStrategy platform and
populate it with data using
RESTful API calls.
3rd party application
MicroStrategy cube
MOBILE SDK
WHITE LABELINGMatch your corporate branding
to a tee with custom app, splash
screens, and login screens.
MICROSTRATEGY WIDGET IN CUSTOM APPExtend the MicroStrategy Mobile
app to embed MicroStrategy in
an existing custom app.
CUSTOM WIDGET IN MICROSTRATEGY APPBuild a custom widget, with its
own custom properties, that
automatically consumes and
displays MicroStrategy data
in a mobile device.
DATA CONNECTOR SDK
BUILD CUSTOM CONNECTORSBuild your own connectors to
custom data assets and provide
users access to any data source
without waiting for them to be
certified by the platform.
DATAIMPORT
and more...
EMBEDDING API
EMBED VISUALIZATIONS IN YOUR WEB APPSCustomize interactivity with
charts and graphs inside
third-party web applications.
CLOUD API
CLOUD DEPLOYMENTCustomize admin portals
with your brand to manage
your project.
S M T W T F S
A list of all the APIs that customers can use to leverage existing technology investments and build custom branded applications.
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4. Object-oriented Metadata That Delivers a Single
Version of the Truth
An object-oriented architecture is critical for any analytics
platform as it catalogs every aspect of the business. Data assets,
KPIs, dimensions, users, reports, and dashboards, are all stored in
a central location as unique logical objects to support reusability.
For OEMs designing embedded BI applications, this metadata is
key because it helps to anchor multiple floating points to set the
stage for a secure and governed application.
The core of a MicroStrategy deployment is the centralized
metadata repository, which is a collection of objects, as defined
by developers, that can be reused across the BI project. Objects
can be combined to create higher level objects, like reports,
dashboards, and applications. With this resource, developers can
reuse objects hundreds of times across the enterprise, without
any duplication of effort. Changes or modifications made to
any object in the metadata automatically proliferate to all other
dependent objects, which eliminates the need to manually
update changes across multiple reports and documents—a
critical capability for large deployments. This model not only
permits the deployment of applications without any duplication
of effort, but also enables secure object reuse across the BI
deployment. The unified metadata is the key to ensuring fast
development times, seamless platform scalability, efficient
application management, and a single version of the truth.
MicroStrategy makes it easy to quickly develop BI applications while reducing maintenance burdens with its object-oriented, reusable, and fully dynamic metadata repository.
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5. Architecture for Flexible Multitenant Deployment
The increased adoption of cloud computing and virtualization
technology has made multitenancy a critical requirement in
today’s IT environment. In a multitenant environment, multiple
customers share the same application, running on the same
operating system and hardware, with the same data storage
mechanism. Advantages of this type of multitenant environment
include easy upgrades, fast deployments, and overall cost savings.
When deploying multitenant applications, organizations
are faced with the task of giving each tenant a personalized
experience while minimizing administrative and infrastructure
overhead. With MicroStrategy’s multitenancy capabilities, OEM
customers can benefit from powerful, custom applications that
are built on a single architecture. The MicroStrategy platform
enables organizations to efficiently share a single application
across thousands of tenants, create tenant-specific applications, or
combine both approaches. In shared application deployments, it’s
easy to tailor a single set of dashboards so content is personalized
for each customer in terms of data security, branding, and naming
conventions. For instance, a single dashboard might refer to
“Guests” when viewed by one company and “Customers” when
viewed by another in a different industry. Sharing resources
can result in more efficient administration, reduced resource
consumption, and lower overall TCO.
Multitenancy enables an OEM’s various customers to experience custom applications, all built on a single architecture.
Complete isolation
(rare with MicroStrategy)
Server sharing (Partial Isolation)
(common with SaaS vendors with <100 tenants)
Application sharing (Partial Sharing)
(common with SaaS vendors with data separation requirements)
Complete sharing (Optimum TCO)
(common with SaaS vendors with large data sets)
Hybrid
(Large/unique customers may have their own databases or
projects. SaaS vendor likely charges extra)
KEY:
Intelligence Server
Project
Database
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6. Enterprise-grade Performance and Scalability
OEMs require exceptional performance from applications so they
can deliver speed-of-thought reporting regardless of data volume,
report size, or other variables. An ideal enterprise platform should
leverage sophisticated query, caching, and computing techniques
to ensure internal processes are completed with maximum speed
and efficiency. A platform that fails to maintain high performance
in the face of increasing data volume can gradually erode your
business by reducing internal productivity and frustrating users.
Designed from the ground up for unmatched performance,
MicroStrategy delivers sub-second response times, even on
the industry’s largest datasets. A key component of this is
MicroStrategy’s support for push-down analytical functionality,
which drives computations intelligently to the database when
needed. This shortens overall response times and improves the
end user experience. Also, MicroStrategy can create multiple,
parallel threads to the database, further increasing the speed
at which data is fetched from the warehouse. The platform is
based on an in-memory architecture that can partition cubes and
process data in parallel, which lets organizations process larger
cubes, faster.
Compared to other large international BI vendors
and large enterprise BI platforms, MicroStrategy
has been a market leader in computing large data
volumes for several years. Survey results confirm
that MicroStrategy is not only used in large
scenarios but it is also able to handle very large
data volumes.
—The BI Survey 16, BARC
MicroStrategy is optimized for speed at enterprise scale, supporting
high-performance reporting and analytics for hundreds of
thousands of users across the enterprise. Organizations can ensure
performance and reliability across the entire user population with
work- and user-fencing, as well as clustering of up to eight nodes.
Additionally, with MicroStrategy, there are no restrictions on data
size for either direct or in-memory sources. Today, MicroStrategy
customers can leverage in-memory cubes with over 2 billion
rows while delivering sub-second response times to end-users.
MicroStrategy is also the only comprehensive analytics vendor
that supports big data analytics with native connectors to HDFS to
access petabytes of data in real time.
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7. Exceptional User Experience with Governed Self-Service
Self-service analytics is an essential requirement for OEMs. To be
truly impactful, these self-service applications need to provide
user-friendly access to the same types of powerful analytical
tools and sophisticated interfaces typically used by developers.
In addition, they need to include automated data management
features that allow business users to selectively access, blend,
and explore enterprise data on their own. This functionality needs
to be available without IT assistance, and the platform needs
governance procedures that help ensure business users can align
their personal data with trusted enterprise sources in order to
avoid reporting conflicts.
Unlike data discovery point solutions, MicroStrategy combines the
ease of data discovery with enterprise capabilities like scalability,
performance, security, and governance—all in a single platform.
The MicroStrategy metadata model makes it possible for anyone
with the right privileges to promote new and external content
to the server and tie it to a certified data model with ease. Users
can map the metadata at the dimension level, as well as the
cube level, so they have the flexibility to control the data that is
published to the model. The platform supports governance for
data from disparate sources, even external non-certified sources.
This enables organizations to build a system of record that users
can trust, while also delivering the speed and flexibility business
users demand.
The MicroStrategy platform allows anyone with the right privileges to promote new and external content to the server and easily tie it to a certified data model.
Genesys empowers some of the world’s most powerful customer experiences and MicroStrategy plays a
key role in helping us differentiate ourselves in the market through its extremely easy-to-use interface and
world-class platform. —Praphul Kumar, Senior Director Design & Analytics, Genesys
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8. Support for Multiple Platforms, Multiple Devices,
Multiple Interfaces, and Hundreds of Data Sources
Organizations need access to a wide variety of data sources, while
ensuring data reliability and consistency. Users must also be able
to explore this data on any platform, device, or interface without
roadblocks or limitations.
With MicroStrategy, organizations can roll out analytics across
the enterprise using on-premises, cloud, or hybrid deployment
options. The platform is supported on both Windows and Linux,
and can be clustered with up to eight server nodes. By partnering
with AWS, the leading cloud vendor, MicroStrategy allows
organizations around the world to spin up their own instances in
minutes, giving companies the freedom to start small and expand
as needed. Users can consume and interact with data on iOS and
Android devices, on the web, or even offline.
MicroStrategy provides instant access to nearly any type of data
with out-of-the-box connectors to sources including personal
spreadsheets, enterprise data warehouses, and big data systems.
MicroStrategy delivers optimized connectivity to 80+ RDBMS,
MultiDimensional eXpressions (MDX) cube sources, Hadoop
systems, and cloud-hosted data sources. The combination of
these powerful connecters with MicroStrategy’s multi-pass SQL
engine, push-down architecture, and data blending capabilities
makes the MicroStrategy platform uniquely suited to provide
optimized performance and unmatched data access.
MicroStrategy’s open architecture supports multiple platforms, operating systems, and devices.
iPad 12:30 PM 100%
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9. Comprehensive Security with Single Sign-On (SSO) Support
Enterprise BI platforms interact directly with your critical business
data, so it’s essential that these platforms deliver robust security at
every level of the BI architecture. A true enterprise BI system must
be able to: authenticate users, control access to metadata objects,
validate users on mobile devices, and encrypt communications
across the entire analytics ecosystem. Given the increasing frequency
and scale of data breaches, enterprise security should be of paramount
concern for every organization looking for an embedded analytics
solution. Platforms that lack end-to-end security, or have inefficient
workflows for security administration, put your organization’s critical
enterprise data at risk.
Many corporations have a single, centralized security directory
which governs user access to internal systems and applications
across the entire enterprise. MicroStrategy integrates seamlessly
with security directories through linked authentication, also called
external authentication. Benefits of linked authentication include
reduced administration and maintenance of users in the BI system
and increased ease of use for end users. With automatic, linked
authentication, users typically use a single login to access both the
network and the MicroStrategy platform. Business users can move
freely between all BI and other enterprise applications without
maintaining multiple logins and passwords. This single sign-on
capability further simplifies administration and maintenance of security
profiles and groups. MicroStrategy helps implement single sign-on
by leveraging a company’s existing security infrastructure to deliver
a seamless experience for end users. Identity management systems,
portals, and other third-party applications that are part of a company’s
larger security infrastructure can all be integrated with MicroStrategy.
The MicroStrategy security model is built around the concepts of
users and user groups, which are represented as logical metadata
objects. These objects help to ensure that data is secured at the most
granular levels. Role-based security filters ensure that individuals
can only see data that is relevant to them. This eliminates the need
to build multiple versions of the same application, which saves
development time and simplifies large-scale deployments. With
MicroStrategy, administrators can also apply Access Control Lists
(ACLs) to large user groups, restricting the range of data objects they
can access or actions they can perform.
MicroStrategy’s security model provides granular control for administrators and personalization for end users.
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10. Powerful Automation and Administration Tools that
Reduce TCO
Sophisticated automation and administration tools are essential
for any OEM deployment. These tools should reduce the
complexity of managing a production system and include
workflows for automating manual tasks, including: life cycle
management, data integrity checking, and platform monitoring.
Platforms with inefficient, non-unified administrative systems will
become more difficult to monitor and manage as a deployment
scales. This can lead to poor performance, security vulnerabilities,
and increased TCO.
MicroStrategy delivers a centralized administration console and
powerful tools that let organizations monitor, automate, and
control deployments with fewer administrators. These tools allow
administrators to monitor every environment in a MicroStrategy
deployment, across multiple projects and servers, both on-
premises and in the cloud.
In a single interface, administrators can quickly and easily view
usage patterns, system resources, uptime, and alerts related to
all their projects and environments. They can easily maintain
and upgrade systems, automate workflows, manage objects and
migrations, do regression testing, and ensure superior data quality
and security — all without the need for any redundant work.
Thus, administrators can reduce the time and effort spent on
routine maintenance and administrative tasks, like moving assets
from test to production environments, checking data quality, and
scheduling health checks.
For over 25 years, MicroStrategy has been building software
that helps organizations transform their data into real-
world intelligence. Our software helps people discover new
opportunities, make better decisions, and drive real results. We
believe analytics is the key to unlocking a smarter enterprise and
transforming the way people work.
For more information about partnering with MicroStrategy, visit
our OEM page microstrategy.com/us/company/partners/oem
Efficiently develop applications - scale, automate, and proactively monitor your entire system
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