how linkedin is taking centre stage in corporate communications

How LinkedIn is taking centre stage

Chris Reed@chris_reed

Some of the company we keep

Chris Reed@chris_reed

Mixcat329 on Flickr

Emilie Ogez on Flickr

If Facebook is somewhere that people spend time

Emilie Ogez on Flickr

If Facebook is somewhere that people spend time

LinkedIn is where people invest it

LinkedIn is growing up

Six times as much time is now spent looking at content

as looking for jobs

Dave Hanvey on Flickr

The six best uses of LinkedIn

Company pages

Decent polling

Active groups

Establishing thought leadership

Targeted advertising

LinkedIn Today

As a trade publication for the C-suite

LinkedIn Today screams ‘relevance’

To a highly targeted opted-in audience

Company pages are pure content marketing

Polling can target niche audiences v effectively

Group activity is highly visible

Eric Fischer on Flickr

Search for similar groups

Group activity is highly visible

Eric Fischer on Flickr

Search for similar groups

Identify active/spam groups

Group activity is highly visible

Eric Fischer on Flickr

Search for similar groups

Identify active/spam groups

Plan content/discussions

Branson is LinkedIn’s most followed ‘influencer’

200 business leaders picked as thought leaders

The platform has now opened up for genuine leaders

One of our clients: 10,000 followers and 5,000+ shares

60,000+ views, 500+ comments – in four months

And LinkedIn has boosted blog traffic by 50%

Jamie 1290 on Flickr

LinkedIn’s advertising

Targeted, managed or self-serve

And all the numbers keep going up

Mary Meeker’s 2013 Internet Trends deck

Eric Magnuson: flickr

The API goes ‘live’It becomes a business & professional reputation-tracker

The non-intrusive business model thrives

How LinkedIn is taking centre stage

Chris Reed@chris_reed