how linkedin is taking centre stage in corporate communications
TRANSCRIPT
How LinkedIn is taking centre stage
Chris Reed@chris_reed
Some of the company we keep
Chris Reed@chris_reed
Emilie Ogez on Flickr
If Facebook is somewhere that people spend time
Emilie Ogez on Flickr
If Facebook is somewhere that people spend time
LinkedIn is where people invest it
LinkedIn is growing up
Six times as much time is now spent looking at content
as looking for jobs
Dave Hanvey on Flickr
The six best uses of LinkedIn
Company pages
Decent polling
Active groups
Establishing thought leadership
Targeted advertising
LinkedIn Today
As a trade publication for the C-suite
LinkedIn Today screams ‘relevance’
To a highly targeted opted-in audience
Company pages are pure content marketing
Polling can target niche audiences v effectively
Group activity is highly visible
Eric Fischer on Flickr
Search for similar groups
Group activity is highly visible
Eric Fischer on Flickr
Search for similar groups
Identify active/spam groups
Group activity is highly visible
Eric Fischer on Flickr
Search for similar groups
Identify active/spam groups
Plan content/discussions
Branson is LinkedIn’s most followed ‘influencer’
200 business leaders picked as thought leaders
The platform has now opened up for genuine leaders
One of our clients: 10,000 followers and 5,000+ shares
60,000+ views, 500+ comments – in four months
And LinkedIn has boosted blog traffic by 50%
Jamie 1290 on Flickr
LinkedIn’s advertising
Targeted, managed or self-serve
And all the numbers keep going up
Mary Meeker’s 2013 Internet Trends deck
Eric Magnuson: flickr
The API goes ‘live’It becomes a business & professional reputation-tracker
The non-intrusive business model thrives
How LinkedIn is taking centre stage
Chris Reed@chris_reed