how industry leading brands use content to drive lead generation

Create a list of content upgrade ideas that you could insert into every blog post.

(Refer back to CTA ideas slide)

Why inline CTAs?

Look for ways to insert relatable offers or content upgrades into your content for an instant spike in conversions.

One of the most effective conversion tactics: Inline CTAs

Look for ways to insert relatable offers or content upgrades into your content for an instant spike in conversions.

What tactics do you deem the most effective?

Contextual CTAs

#4

Make it relevant

Content Experience Matters

#5

A well-optimized content experience movesyour end-user through the funnel to generate

leads and fuel marketing automation.

Not all experiences are created equal

Mix it up & test, test, test

Design Copy Placement

● Color● Imagery● Fields

Design Copy Placement

● Color● Imagery● Fields

● Word count● Tone● Button text

Design Copy Placement

● Color● Imagery● Fields

● Word count● Tone● Button text

● Landing page or inline● Gated or not● Timing

Design Copy Placement

wishpond EBOOK

wishpond EBOOK