how industry leading brands use content to drive lead generation
TRANSCRIPT
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Create a list of content upgrade ideas that you could insert into every blog post.
(Refer back to CTA ideas slide)
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Why inline CTAs?
Look for ways to insert relatable offers or content upgrades into your content for an instant spike in conversions.
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One of the most effective conversion tactics: Inline CTAs
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Look for ways to insert relatable offers or content upgrades into your content for an instant spike in conversions.
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What tactics do you deem the most effective?
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Contextual CTAs
#4
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Make it relevant
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Content Experience Matters
#5
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A well-optimized content experience movesyour end-user through the funnel to generate
leads and fuel marketing automation.
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Not all experiences are created equal
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Mix it up & test, test, test
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Design Copy Placement
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● Color● Imagery● Fields
Design Copy Placement
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● Color● Imagery● Fields
● Word count● Tone● Button text
Design Copy Placement
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● Color● Imagery● Fields
● Word count● Tone● Button text
● Landing page or inline● Gated or not● Timing
Design Copy Placement
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wishpond EBOOK
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wishpond EBOOK