how facebook uses facebook
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How Facebook Uses Facebook
Matt Hicks
July 20, 2010
13.5 Million People Like the Page 1 Million Daily Actives 9 Million+ Monthly Actives
@facebook wtf r u doing on Twitter?
Components of a launch
Explanation of PR role in producing
content
1) All major announcements on blog/FB
Page
2) PR working with product/business
leads
3)
Facebook Blog
Facebook Data Team
Targeted Facebook Page Status
Videos Posted Links
Photos
Status Updates
Blog Posts
Feeding the social media beast
Tweets
Producing features
Your Stories
Producing features
Facebook Tips
Producing features
Topical Tours
Producing features
Q&As
Producing features
Story of the Week
Finding authentic voices Employee crowdsourcing
Finding authentic voices Guest bloggers
Guest bloggers
Public figures First person users Partners
Critics/activists
Authors and journalists
Style for the Short Form
Be Brief: Say more with fewer words
Be Direct and Authentic: Avoid adjectives, marketingese
Be Casual: Simple language; colloquial, abbreviations, non-AP style OK
Be Personal: Use 2nd person and avoid “users”
Make a Call to Action: Ask readers to do something or answer a question
www.facebook.com/facebook blog.facebook.com @facebook www.youtube.com/facebook
(c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0
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