how employees at bmw na drive awareness & engagement

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But First, A Quick Question For You:

How many of your employees currently share company information on

social media?

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The State Of Communications Today

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The State Of Communications Today

Employees want to be the first to knowThey want their content to be:

ü  Personalized

ü  Delivered quickly

ü  On their preferred channels

ü  Across all devices

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The State Of Communications Today

Employees want to engage with family and friends about where they work, what they do, and the value of their company’s products and services.

•  They want approved content that can easily be shared.

•  They want a way to talk about the BMW Group & its brands and products.

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What business problems were you looking to solve with BMW Insiders?

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Business Problems BMW NA Were Trying To Solve

Employees Feel They Don’t Know What’s Going On

Less than 30% of employees feel “in the loop”(Source: Weber Shandwick)

Uninformed Employees Are Unengaged Employees70% of employees call themselves “disengaged”

(Source: Gallup)

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Business Problems BMW NA Were Trying To Solve

Wanted To Give Employees A Voice66% of employees feel they are advocating on behalf of their company

(Source: Mindshare)

Need To Retain Our Best Talent32% of companies struggle to retain top talent

(Source: CareerBuilder)

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How did you solve those problems?

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Solving Pain Points

o  Aligned BMW NA communications to reflect the new normal of social business.

o  Asked our most passionate brand advocates what they needed to be story tellers.

o  Leveraged the passion employees have for the family of BMW Group brands.

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“We know employees are already on social having conversations. They’re passionate and want access to the latest BMW Group information. They are already some of our best ambassadors, and we want to arm them with the right kind of content to help them authentically tell our story.”

Andrew CutlerExecutive and Internal

Communications ManagerBMW North America

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What were some of the benefits you experienced?

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Benefits of BMW Insiders

o  Increased organic reach: •  4-fold increase in share rate of content in 1 year’s time.•  Engagement on employee social pages tripled as a

result.

o  Provided a wider reach of employees with an innovative way to tell our story with an “authorized voice.”

o  Promoted collaboration across the organization.

o  Created more unified company stories for the BMW Group brand and its companies.

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What does the future look like for BMW Insiders?

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The Future of BMW Insiders

o  Possible expansion of program beyond Communications & Branding.

o  Testing new forms of content and platforms.

o  Grow C-Suite and corporate executive sponsorship of program.

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“Informed employees are engaged employees. Engaged employees are satisfied employees. Satisfied employees make better decisions that positively affect the bottom line, and will better advocate on behalf of the company.”

Andrew Cutler Executive and Internal

Communications ManagerBMW of North America

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Dynamic Signal Works With The World’s Leading Companies

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Keep employees informed

Deliver personalized and targeted news to

employees in real time

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Engage employees with content

Deliver personalized and targeted news to

employees in real time

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Empower employees to be

advocates

Enable safe, easy sharing to social media

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Empower employees to be

advocates

Enable safe, easy sharing to social media

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Encourage employees to submit and create content

Employees can easily submit content (articles, images,

videos) for other employees to share or for internal use.

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Encourage employees to submit and create content

Employees can easily submit content (articles, images,

videos) for other employees to share or for internal use.

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Encourage employees to submit and create content

Employees can easily submit content (articles, images,

videos) for other employees to share or for internal use.

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Encourage employees to submit and create content

Employees can easily submit content (articles, images,

videos) for other employees to share or for internal use.

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Capture, manage, host native video

Deliver real-time videos to inform your employees on your latest company news, events or

important messages

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Personal analytics that give employees the

tools to succeed

Employees easily gain insights into which of their posts are

driving results

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Activate, encourage, and recognize your

employees

Gamified environment with points and multiple

leaderboards provides immediate recognition

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Member to member messaging

Employees and admins can send messages directly to one another, or to groups

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Easily manage employees, content,

permissions and more

Personalize their experience based on role, region, seniority and interests

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Easily manage employees, content,

permissions and more

Personalize their experience based on role, region, seniority and interests

MKTG SALES HR EVENTS

US EMEA CHINA

Members Content Reporting

MKTG ADMIN

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Track everything, control the message, and stay compliant

Measure adoption, viewership, sharing,

audience engagement, and tie it all to business

outcomes.

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Integrated with your favorite tools

Seamlessly works with your current enterprise platforms, with Single-Sign-On and in more than 13 languages.

Thank You!