how do you organize your marketing when content and ads are merging

HOW DO YOU ORGANIZEYOUR MARKETINGWHEN CONTENT

AND ADS ARE MERGING

KOMFOWe love Social Media and we believe that it has fundamentally changed the way companies are

communicating with their customers.

• Headquartered in Copenhagen, Denmark but present globally.

• Owned by the four founders and the global software company Sitecore.

• Powerful team of 60+ social media marketing specialists ready to guide you to success.

• 100+ strong partnerships with leading social networks, agencies and software providers.

• 300+ enterprise clients and market leader in the Nordics.

Mobile is eating the world

ONE PERSON SEVERAL BEHAVIOUR

Insights analyst Content creator

Advertiser Community manager

Moderator

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Advertiser

Branding

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Sales Engagement

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JYSK LAUNCHES IN MULTIPLE MARKETS

GROW COMMUNITY

Objective

61.000 FANS Result so far

DK + SECountries

”Komfo proves that Facebook is more than just likes. There is also

money to be made from Facebook advertising.”

Anders Lunde

JYSK

GET THE JOB DONE!

17.500 employees2.000 stores35 countries

STRATEGY

Distribution of ownershipLeading by exampleTrial and errorInformationInspirationEducationKPIs

STARTING FROM SCRATCH March 4th 2013: 0 Fans April 4th 2013: 17.000 Fans

TWO NICE GUYS WITH THE SAME OBJECTIVE

Tom Cruise Jan Bøgh, CEO JYSK

IMPLEMENTATION OF CONVERSATION PIXELS ON JYSK.DK AND JYSK.SE

18xDenmark26x

Sweden

IT’S NOT ALL ABOUT THE MONEY

Crowdsourching

User engagement

Expert advice on sleeping

User engagement

Sleeping related fun and games

RESULTS / FUTURE

COMMON PITFALLS OF SOCIAL MEDIA

WHEN YOU POST ON ONE MEDIA…

… DON’T AUTO-FEED TO ALL OTHER MEDIA

MAKE IT RELEVANT

KEEP IT SIMPLE

GET STARTED!

Lisbeth Chawes

Senior Account Executive, Komfo

lic@komfo.com