how do you organize your marketing when content and ads are merging
TRANSCRIPT
HOW DO YOU ORGANIZEYOUR MARKETINGWHEN CONTENT
AND ADS ARE MERGING
KOMFOWe love Social Media and we believe that it has fundamentally changed the way companies are
communicating with their customers.
• Headquartered in Copenhagen, Denmark but present globally.
• Owned by the four founders and the global software company Sitecore.
• Powerful team of 60+ social media marketing specialists ready to guide you to success.
• 100+ strong partnerships with leading social networks, agencies and software providers.
• 300+ enterprise clients and market leader in the Nordics.
Mobile is eating the world
ONE PERSON SEVERAL BEHAVIOUR
Insights analyst Content creator
Advertiser Community manager
Moderator
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Advertiser
Branding
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Sales Engagement
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JYSK LAUNCHES IN MULTIPLE MARKETS
GROW COMMUNITY
Objective
61.000 FANS Result so far
DK + SECountries
”Komfo proves that Facebook is more than just likes. There is also
money to be made from Facebook advertising.”
Anders Lunde
JYSK
GET THE JOB DONE!
17.500 employees2.000 stores35 countries
STRATEGY
Distribution of ownershipLeading by exampleTrial and errorInformationInspirationEducationKPIs
STARTING FROM SCRATCH March 4th 2013: 0 Fans April 4th 2013: 17.000 Fans
TWO NICE GUYS WITH THE SAME OBJECTIVE
Tom Cruise Jan Bøgh, CEO JYSK
IMPLEMENTATION OF CONVERSATION PIXELS ON JYSK.DK AND JYSK.SE
18xDenmark26x
Sweden
IT’S NOT ALL ABOUT THE MONEY
Crowdsourching
User engagement
Expert advice on sleeping
User engagement
Sleeping related fun and games
RESULTS / FUTURE
COMMON PITFALLS OF SOCIAL MEDIA
WHEN YOU POST ON ONE MEDIA…
… DON’T AUTO-FEED TO ALL OTHER MEDIA
MAKE IT RELEVANT
KEEP IT SIMPLE
GET STARTED!
Lisbeth Chawes
Senior Account Executive, Komfo