how digital marketing experience can improve leadership development (video link in description)

Redefining Leadership Development for Digital Future@centrallyhumanCentrallyHuman.com

Disruption of Business & Leadership Development

Started in Digital Marketing

Massive Challenges1) Brand New Profession

2) Converging Generations

3) Constant Change

4) Demanding Business Expectations

5) Deluge of Data and Technology

•Over56%oforganizationsarebeingdisruptedbydigitalizationofbusiness,technologyanddata(Deloitte)•Only 30%ofemployeessatisfiedwithfuturecareeropportunitiesattheirorganizations(CEB)•46%oftransitioningleadersunderperform(CEB)•Almost66%oforganizationswillfaceaninternalskillsshortageinthenext3–5years (CEB)•73%ofheadsofHRdonotplantoaddmanagementlayersbackintotheorganizationinthenext5years(CEB)

Source:Deloitte,CEBGlobal“TheNewPathForward”

We’re at an Inflection Point

The Solo Rock Star Leader Isn’t Relevant

Anymore

Reality: Connections, Change, Complexity

AccordingtoaCEBresearchstudy,overthelast3years:•57%increaseingeographicallydispersedworkplaces•50%increaseinmatrixorganizationalstructure•76%increaseintimespentfindingandreviewingdata•60%ofemployeesreportmorethan10peopleinvolvedinday-to-daywork•50%increaseinrelianceonotherstogetworkdone

Source:CEBGlobal“MeasuringEnterpriseContribution”

Individuals:EmbraceUniqueApproach

Networking:EffectiveTeam

Work&Collaboration

Data:Decision-Making&Insights

EFFECTIVELEADERSHIP

DEVELOPMENT

6 Ways to Develop New Leaders 1. Promote&ValueIndividual’sUniqueLeadershipStyles

2. Coach,don’tManage3. HireforCapacity,notCapability,andThenTrain4. EmbraceTransparency5. BeaPurpose-DrivenLeader6. Re-Define&Re-MeasureLeadershipwithEnterpriseModel

The New Leadership Paradigm