how content generates leads ppt

How Content Generate Leads And Sales

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The biggest misconception is that content marketing and blogging is the same thing

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Let's know all about why is it necessary todo content marketing

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Perfect Content Marketing is Full Funnel

• To become a customer you have to travel through three stages:

Awareness 

Evaluation

Conversion

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• These stages are interlinked with each other

• No one can provide the solution without knowing problem

• Conversion is impossible until the prospect gets evaluated

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Top of The Funnel (TOFU) Content Marketing

• Entertains

• Educates

• Inspires

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You need to make it readable by usingcontent types like:

• Blog posts• Social Media Updates• Infographics• Photographs

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Middle of the Funnel (MOFU)Content Marketing

• Conversion of “problem aware” and “solution aware” prospects into LEADS

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Lead Magnets can be:

• Educational Resources (Case Study, White Paper, etc)

• Useful Resources (Swipe File, Checklist, etc)

• Software Downloads

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Bottom of the Funnel (BOFU) Content Marketing

• It’s a point of sale time

• Few type of content your new lead need:

• Demos/Free Trials• Customer Stories• Comparison/Spec Sheets

https://www.youtube.com/watch?v=jTQTsaitbOI

Perfect Content Marketing is Intent-Based

• The main ingredient for the perfect content marketing is –“understand present intent” and “predict future intent”

• Create the content “assets” accordingly

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Perfect Content Marketing is Cross-Channel

• Website/blog• Facebook• Twitter• LinkedIn• Pinterest• YouTube

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Thank You!!!

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