Ross Wigham

Head of communications and marketing Gateshead Health NHS Foundation Trust

Background

• Northumberland – biggest unitary council in the country.

• Merged seven local authorities into one.

Background

• Acute NHS Trust in North East

• Major change & new buildings

• Non-NHS background

Why are we here ?

Change

Get organised Strategy

without action

is a day dream

Action without

strategy is a

nightmare

1.

2.

The myth of

control

• 492,707 outpatients,

admissions or

emergencies in

2014/15

• 1.4m potential

communications per

year

• Can we control all

that?

3. Content as king

• Content creator

• Become your own media

• Story pipeline

• Channel strategy

• Say the same thing in lots of different ways

4. New ways of telling your story

• Pinterest/instagram

• Videos

• Infographics

• 360 tour

• Buzzfeed

• Mail chimp

5. Evaluate, monitor & learn

• Comms dashboard

• Monthly update

• Annual board report

• Infographic for the board

• Two way relationship that demonstrates

value & generates new leads.

6. Build a community and save yourself work

7. Internal comms

• NHS = service industry

• Investment of time

• Social media is a staff channel as well

8. Be More than a cheerleader

9. Time to read and think

“I don’t

make

predictions

….and I never will”

10.