how can magazine brands use social media to their advantage?

Welcome to FoxyMoron!

Why digital?

• 205Mn+ people access the internet in India

• 90Mn Indians use the Internet everyday; a number considerably larger than the reach of newspaper + magazine

• 110Mn Future Confident Indians access the internet from their phone. 60% of these are less than 25 years of age and 60% own Automobiles.

• 96 Mn people on Facebook and 33 Mn on Twitter. Social media is NOW!

Why should magazines go digital?

Convenience

Spread Awareness +

Drive Subscriptions

Get Real Time Feedback

Exploit Opportunities

for Advertising and Tie-ups

Ability to Crowd Source

Content

Why should magazines go digital?

Convenience

Spread Awareness +

Drive Subscriptions

Get Real Time Feedback

Exploit Opportunities

for Advertising and Tie-ups

Ability to Crowd Source

Content

Indians find it difficult to take out time to read print media• Indians lead a hectic and busting life• But they spend approx. 4H 54Mins online daily• They catch up on reading while travelling or even

working

Why should magazines go digital?

Convenience

Spread Awareness +

Drive Subscriptions

Get Real Time Feedback

Exploit Opportunities

for Advertising and Tie-ups

Ability to Crowd Source

Content

Brand looks out for relevant audience on Facebook, Twitter and other Digital Platforms

(through well targeted Paid and Organic means)

Engages audience and spreads awareness

Encourages audience to

subscribe to the magazine

User subscribes to magazine online and has

it delivered to his doorstep.

He/She could also also subscribe for online

content via e-books and apps

Spread Awareness

IncreaseReach

Drive Subscriptions

Why should magazines go digital?

Convenience

Spread Awareness +

Drive Subscriptions

Get Real Time Feedback

Exploit Opportunities

for Advertising and Tie-ups

Ability to Crowd Source

Content

Receive Real Time Feedback

• Social Platforms encourages a two way communication

• A hash tag can be placed below each article encouraging readers to share their personal views on Twitter

• The magazine readers could also scan an image via their Smart Phones to read more about the article online / watch a video

Times of India: Alive App

Why should magazines go digital?

Convenience

Spread Awareness +

Drive Subscriptions

Get Real Time Feedback

Exploit Opportunities

for Advertising and Tie-ups

Ability to Crowd Source

Content

Brands can look out for non competing digital partners to engage in promotions and tie-ups

GoodHomes Magazine India + Pepperfry: Diwali Makeover Activity

• The fans were asked to decorate a corner of their room, using one or all of these elements - diyas, rang, sweets, bling to decorate a corner of their home.

• They then shared a picture of their creation on the GoodHomes Magazine Facebook wall.

• The best entry received a free living room makeover - styled by GoodHomes with products from www.pepperfry.com

Why should magazines go digital?

Convenience

Spread Awareness +

Drive Subscriptions

Get Real Time Feedback

Exploit Opportunities

for Advertising and Tie-ups

Ability to Crowd Source

Content

Brands can leverage crowd sourced information from Social -adds a new dimension to their existing magazine content

Femina Made By You – India’s First Crowd Sourced Magazine Issue

The campaign gave birth to India’s first fully crowd-sourced magazine issue, aptly titled ‘Made By You.’

Platforms used to crowd source content:• Facebook Application • Google Hangout for the editorial team to

meet the contributors• Twitter

#MadeByYou#MistakesMenMake#BadDate#GenderCliches

Femina Made By You – Tweets Received

#MistakesMenMake

#BadDate

Femina Fast Fiction: Femina inspired 11,000+ women to become short story writers

In a first-of-its-kind, integrated campaign, Femina Fast Fiction provided a platform through a microsite for 39 million aspiring amateur writers to showcase their work to voracious readers.

Platforms used to receive stories:• Facebook Application • Twitter

#HappilyEverAfter #OneStormyNight #AndHeWasTheOne

The Vogue Magazine AppVogue Magazine’s December iPad app takes you right inside their December issue and beyond.

Cosmopolitan Magazine uses the digital space to introduce their new editor and chief

Facebook Communities of Popular Magazine Brands