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BRANDEDLIFESTYLEBRANDINGANDNEWTRENDS

05 2015

NEW BRANDS COMING SOON

LES BOHEMIENS

BRANDS AT VEGAS

WHAT’S NEWART LICENSING

ARTWORKS AND THEIR DEVELOPMENT

BRANDED HOMEWARE

LUXURY BRANDS

New Brands Coming Soon

The bohemian is a young artist who lives a vaga-bond and unconventional life. In the Nineteenth century it used to address to the French and Italian artists belonging to Scapigliatura. Today it has tur-ned into a young and promising brand.

Today LES BOHEMIENS is a young Italian fashion brand founded in 2013 by Francesco De Falco and Vittorio Pasquale D’Avino, two young entrepreneu-rs one aged 24 and the other 23, who had met at the University, and that have already built a strong message, with the aim of conveying a different fa-shion with social messages and indie trends.The collections of this brand new reality are cha-racterized by the peculiar inclination towards art, witnessed by the special attention paid to the cul-tural avant-garde and by multidisciplinary approa-ch that ranges from music, film, photography and architecture. This combination becomes inexhau-stible source of inspiration for the creation of the collections of the brand, to the extent that the com-pany works constantly within art exhibitions, under-ground parties and events of indie music. All those elements hint to the bohemian’s world.The constant search for young talents in the fields of design and communication is one of the key ele-ments of this promising success, that builds up a team where fashion trends mix with everything that contributes to culture and art.

The name Les Bohémiens takes origin from strong affinity between the late nineteenth century mo-vement named Bohème and those young hipsters that today are characterized by a refined uncon-ventionality and by the rejection of mainstream cul-ture. The choice of the dragonfly as a visual brand

stems from its symbolic significance: freedom and attitude towards constant change.The aim of these young ta-lents is to create clothing lines in terms of Art à Por-ter, with collections where art is the key element, whe-re style and artistic value meet. So fashion promotes art in all its forms.100% Made in Italy, the collections consist of clothing, shoes accesso-ries, conveying mainly contemporary Italian art, from surrealism to pop art, combining the de-sign to tailor-made ma-nifacture, with obsessive attention to detail and to the choice of fabrics and materials.As already mentioned, the brand is widely active throu-gh social media, encoura-ging the public involvement, and also relying on a capil-lary network of endorsers, in-fluencers and trendsetters to expand the message.So fashion, social, art and music in a unique world. It smells like bohemiens.

LES BOHEMIENS

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Born andraised WiTH Maison&oBjeTjars, aT M&o sinCe 1996

WWW.Maison-oBjeT.CoM

Paris / sePTeMBer 4-8, 2015 / janUarY 22-26, 2016P a r i s n o r d V i L L e P i n T e

inFo@saFisaLons.Fr

saFi organisaTion, a sUBsidiarY oF aTeLiers d’arT de FranCe and reed exPosiTions FranCe / Trade onLY / design © Be-PoLes - iMage © François CoQUereL

Fashion & Lifestyle

41

Born andraised WiTH Maison&oBjeTjars, aT M&o sinCe 1996

WWW.Maison-oBjeT.CoM

Paris / sePTeMBer 4-8, 2015 / janUarY 22-26, 2016P a r i s n o r d V i L L e P i n T e

inFo@saFisaLons.Fr

saFi organisaTion, a sUBsidiarY oF aTeLiers d’arT de FranCe and reed exPosiTions FranCe / Trade onLY / design © Be-PoLes - iMage © François CoQUereL

Photo: Kevin Murray / Alex Narey, Golf Monthly Magazine

Brands at Vegas

Not only entertainment and characters, but also cor-porate and art brands, fashion and lifestyle will be protagonists in Vegas.Following some news focused on the brand licensing area of the show.

Hustler and Pets Rock by Sharpe CompanyHustler is a powerful brand in adult entertainment and has partnered with the only ISO-certified vape & e-cigarette manufacturer to launch a range of HU-STLER Vapes globally this summer. Complementary ranges launch this summer from licensees Isaac Morris (US), Philcos (CA), Fipotex (EU), Parks Agency (UK), Aquarius (US) and Scorpio Posters (NA).Pets Rock®, taking its name literally as its unique humor and style of photography is rocking it’s way around the globe. From softgoods to homewares, giftware and greeting cards to publishing, the Pets Rock cult has fans from San Fransico to Tokyo, Syd-ney to Brazil. New licensees from around the globe show the brands continued growth.

Automobili Lamborghini and its Bynomio collection Entirely fabricated in Italy, the collection of high-end rolling bags signed by Automobili Lamborghini and TecknoMonster is created using the same materials employed in Lamborghini’s super sports cars: carbon fiber cured in the autoclave, fully-machined aluminium, and high-grade hides tanned exclusively in Italy.An icon of Italian excellence, the Bynomio collection comprises four different bags - two cabin sizes and two hold sizes - designed to satisfy every traveler’s possible need. The exclusive Bynomio rolling bag collection will be distributed world-wide through the Automobili Lamborghini mono-brand stores, www.lamborghinistore.com, the network of Lamborghini dealers, and selected multi-brand shops.

Rinekwall’s Laces OutRinekwall continues to deliver to the licensing com-munity with the versatile design, Laces Out. An excel-lent example of creating custom designs that target an industry, Laces Out speaks to millions of football fans. The authentic leather vintage laces are across the board a crowd pleaser. Rinekwall steps it up and adds everyone’s favorite team’s colors.

Brandgenuity and its corporate brandsThe agency celebrated its 12th anniversary by an-nouncing two new clients and many new licensing partnerships for the agency’s leading portfolio of brands. Brandgenuity is heading to the beach with a robust licensing program for Hawaiian Tropic.

WHAT’S NEW AT THE LICENSING EXPO

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Fashion & Lifestyle

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Sister brand, Banana Boat, jumped on board with four licensees in pool accessories, beach mats and totes and footwear for the whole family. And Playtex, the third of the Energizer Personal Products brands represented by the agency will launch a line of baby grooming, first aid and toddler feeding. The Boppy Company partnered with leading licen-see Rashti & Rashti for a line of infant apparel, plush, and bedding, while licensee Global Design Concepts have created diaper bags in Boppy-inspired patterns available at Babies ‘R’ Us and Buy Buy Baby. Winne-bago Industries licensed 540 Brands to launch a line of apparel and headwear and will launch RV covers and a line of Park Model RVs.

Edebé Licensing with Catalina, Charuca and much moreCatalina Estrada is one of the key brand in the Spani-sh agency portfolio. Edebé is worldwide licensor and work together with some sub-agents covering territo-ries such as USA, Canada, Brazil, South Korea, Fran-ce, Benelux, Germany, UK, Australia and New Zealand. Many licensees around the globe have covered main categories such as travel accessories, home textile, home-ware, fashion accessories, back to school, sta-tionery, gift, wall covering, umbrellas, electronic devi-ces accessories, apparel and outdoor items.Charuca, the fine design brand and her new and cute design lines like Kokeshi artwork, is another brand owned by Edebé. There are three new licensees on board, Bagmovil for electronic devices accessories, Grafoplas for back to school and stationery and Cre-aciones Euromoda for bedding. The funny photograph archive of wild animals, It’s a Wild Life, has strongly achieved two important key licensees for home textile and stationery categories launching the new products during the second half of this year. Finocam and Creaciones Euromoda have

joined the adventure.Last but not least, Edebé is also handling the scooter brand Bestial Wolf that is achieving a huge success of sales internationally. The core target is pre-tee-nagers from 8 to 12 years old. The first licensee on board is Busquets with a back to school collection.

Artist and Brand Management with Tinsley Mortimer Home Collection Artist & Brand Management™ is a connector betwe-en celebrity talent and brands at the highest levels, with a wide range of brands portfolio. Among the la-test news, last April Pop Culture Promotions has laun-ched the Tinsley Mortimer Collection, made of home entertaining essentials.

Brand Liaison News Award winning U.S. military supplier Tennier Indu-stries Inc. has joined The Brand Liaison to launch its consumer products licensing program at Licensing Expo 2015. The Tennier licensing program will include the authentic Tennier brand name and logos along with a collection of proprietary camo prints never before available for use outside of the US armed for-ces. Licensee’s will not simply enjoy a brand with a rich military heritage, but will also be able to incor-porate selected camo’s from Tennier’s library of pro-prietary camouflage patterns. At Licensing Expo designer Debra Valencia will an-nounce the debut of her concept store for a shop-in-shop or stand alone boutique. Debra Valencia is a visionary artist, surface and product designer and entrepreneur with a passion for world travel, artisan traditions and popular genres. Expansion of the Debra Valencia™ lifestyle brand products will include home décor collections as well as women’s apparel and fashion accessories.

iGeneration is ba-sed on a copyri-ghted series of

i-slogans and tra-demarked i-desi-

gns that brings a fun and whimsical

approach to today’s tech language. The iGe-

neration brand has quickly grown to over 20 licenses in Eu-

rope. And now The Brand Liaison is expanding iGeneration in the U.S. with

new licensing partners in everything from apparel to accessories, home good

to tech toys.Loudmouth is a globally recognized lea-

der in the fashion, lifestyle and home goods markets for their bright colors and striking

patterns, ranging from classic argyles and color-ful houndstooths to the wildly popular paint splash

design. In recent years, Loudmouth’s popularity has exploded beyond fashion licensing to include appa-rel and accessory items.

A selection from Beanstalk rich portfolio of brands Honda is a leading Japanese auto manufacturer and has several times been voted the world’s gree-nest auto manufacturer. The company is known for top quality and is considered an innovator of su-stainability. Honda’s current licensing program in-cludes apparel, accessories, toys, games, high-end collectibles, social expression, interactive games and mobile apps.

Mindy Weiss is the preeminent wedding and event planner in the U.S. She has

planned events for countless celebrities and she is known for her creative and unusual ide-as, her unexpected décor accents and her exquisite attention to every last detail. The goal for Minday’s licensing program is to make her more attainable to everyday brides so they can feel like they are expe-riencing this special moment with her touch. Mindy Weiss branded stationery and jewelry collections are launching in 2015 with Wedding Paper Divas and Combine International, respectively. The U.S. Army licensing program leverages the brand values of pride, performance, and personal develop-ment to build positive brand awareness and create multiple touch points for Americans to show support for the U.S. Army. Three new licensees recently joi-ned the U.S. Army licensing program – XMC Branded Products, Picnic Time Inc., and Bridgestone Golf.

London Taxi Company by Bulldog LicensingThe London Taxi Company is the only manufacturer and retailer of the world famous Black Cab, global-ly recognised as the hackney carriage of choice for use in London and around the world. The brand’s licensing potential has already been realised by a number of partners including Igloo, which is set to publish a range of books featuring the unmista-kable black cars and Corgi who have developed a range of collectable products for the brand owner.

Brands at Vegas

giugno 2015.indd 1 12/05/15 10:37

Luxury Branded Homeware

BRANDS AS LIFESTYLENOT ONLY FASHION OR ACCESSORIES

Brands as lifestyle, not simply fashion or accesso-ries, but a mood to live in the everyday life. Living rooms and homeware allow to brands to become definitely everlasting lifestyle icons. Below some examples of luxury brands and their respective hou-seware developments.

The colorful Tom’s Drags® furniture and accessories. Not only statues but a global brandThe German Tom´s Company was established in 1988 by Thomas “Tom” Hoffmann und Arno Müller in Sulzbach-Saar. The company creates and distri-butes Tom’s Drags® – a designer collection of uni-que objects and accessories and today the brand is well known all over the world.

The Tom’s Drags® is a story of success which began several years ago. It all started with a catastrophe. After 9,11 2001 when the world remained in a state of collective shock German born artist Tom Hoff-mann (1956-2012) wanted to send a signal. With his first hand painted drags, which were just gifts for his friends, Tom wanted to awaken their optimism and joy of life. These quirky objects quickly morphed into the first edition of Tom´s Drag©+® - colourful and whimsical animal statues as well as featuring some cool “human” characters. This “Premier Edition” de-fines the spirit and style that characterize all of the subsequent “drag” collections. Nowdays these sta-tues have become a global brand.The team of Tom´s Company show an exceptional

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Kartell Fragances

personal involvement at every stage, from product development and the realization of ever-new ide-as, to the distribution and sales. In all circles of experts, Tom´s Drags® has become a top brand which is mentioned and sold along with the big na-mes in design, furniture and table top. Tom’s Drags® are developed through several kind of statues collections, from dogs and cats to circus and all kind of animals, femmes fatales and crazy women. Recently Tom’s Company has developed a furniture and interior accessories collection, always basing on the peculiar Tom’s art style. Tho-se who embellish their homes with objects of the Tom´s Drag Furniture and Interior Accessories Col-lections make a clear and bold statement of their individual style. Chairs, chests of drawers, coffee tables, mirrors, plates, bowls and vases in diffe-rent sizes and tables are all part of this collection. Experience a chair with wings and a coffee table supported by stylish boots. With each piece cra-zier and more eccentric than the next, all of them are true eye catchers and the absolute highlights of any home.

MissoniHome, all about colors and texturesHome is one of Rosita Missoni’s biggest passions, owner of the global fashion brand Missoni. Life choiches and lifestyles lie behind the MissoniHo-me project, which over the years has changed and expanded from fabrics to furnishings. The licensee is a leading Italian household fabrics manufactu-rer established nearly a century ago, T&J Vestor. The liaison with the well-known fashion brand has begun in 1983, covering textiles, indoor and out-door furnishing. The same manufacturer, in 1995, developed also the 1a Classe Alviero Martini home

collection, placing the brand’s distinctive image on a luxury range of household, tableware, bedding and bath collections.The designer of each MissoniHome object is Rosi-ta Missoni. The new 2015 collection is an abstract, floral crossover, symbols of old traditions and new spaces. Tangibly incisive texture alternating with virtual ethereality. Décor potential is heightened by different solutions on the same pattern. The hyperrealism of the flowers together with vibrant stripes and mellow shades. Themes and elemen-ts transmute from furnishings to linens, and again from indoors to outdoors. Colors with cool inten-sity: spark explosions, animated shades and mor-phing faded tones. From rugs to divider screens and beds to pouf, the interplay unfurls between the varying weaves of fabrics and colors. Intricate jac-quards, a magical array of digital prints, richly tex-tured fabrics, fading hues. The new contemporary and joyful dimension inspired by Lilium can be mul-ticolor or cream/brown outlined shades. Threads of intuitions project black and white into the out-door as simple lines, whose irregular spacing and rhythm lend to different aspects. In the last outdo-or mood, the contrast becomes sharper and more sustained, dense lines support stylized flowers with a colored heart and felt pen outlines.

The Ungaro StyleIn 1965 Emanuel Ungaro founded his Couture House to express his obsession of femininity and sensuality which will become “the Ungaro style”. Located n Avenue Montaigne in the heart of the Paris fashion district, the House Emanuel Ungaro acquired international fame with its unexpected and flamboyant creations. At present, the Belgian

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Missoni Living

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Luxury Branded Homeware

Group JNL presents the “Emanuel Ungaro Home” collection inspired from the archives of the House Emanuel Ungar Paris. JNL S.A manufacturer and distributor of luxury labels in more than forty coun-tries of luxury collections “furniture and decorati-ve accessories” produces in its own manufacturing units, associating an ancestral know-how to state-of-the-art expertise. All development steps from design, manufacturing to distribution respect the essential values of the company, based on a ceaselessly renewed creati-vity, a manufacturing and a service of excellence. The Emanuel Ungaro Home collection designed through a collaboration between the JNL designers and the creative studio of Emanuel Ungaro in Paris, proposes a large range of furniture, seats, tables and other pieces, of furniture as well as decorative accessories such as lighting, mirrors, carpets and cushions.Materials are precious but contemporary, such as lacquered woods, eggshell marquetry, deer horns, marbles from Mexico and shot blasted glass. Metals are polished or brushed brass and stainless steel.Wall papers are inspired from the iconic prints of the brand, as well as approximately 100 references of upholstery which enrich the collection. Fabrics are sophisticated and luxurious, as smooth or de-voured velvets, spangled wool, satin or film-coated satin and are proposed in a large range of solid or mixed colors.The main 2015 themes are Hollywood – a visit to Mr. and Mrs. Arthur Miller’s house -, Avenue Mon-taigne – a tribute to Baron Haussmann -, Brazil – Oscar Ribeiro de Almeida de Niemeyer, a poet of urban architecture.

Kartell Fragrances: design perfumeryKartell Fragrances is a new brand dedicated to the innovative formula of combining home fragrances with home décor items in perfect Kartell style.

Thus a new project is born uniting perfumery and industrial design. The first collection of home fra-grances, Kartell Fragrances, features eight per-fumes, four different types of diffusers in various shapes and colours for a total of almost seventy combinations intimately connected with the Kar-tell core business where design is the aesthetic expression bonding form and function.Kartell Fragrances presents an array of various candles, home sprays, electronic devices with capsules and diffusers and is associated with the function of perfumes which is to render the air pleasant and enhance whatever environment in which they are released for their own energies to promote physical and mental well-being. Sophi-stication, irony, colour and technology matched with new shapes play with the sense of smell and design with the result that the collection is sim-ply unique on the international perfumery scene. The task of coordinating mood and design in the 2015 collection was entrusted to Ferruccio Laviani who was assisted by extraordinary “expert noses” of some of the best essential perfume houses in the world.Technological innovation played a key role once again in carrying out this project. In addition to the special technology used in the Capsules on Air dif-fusers, Kartell applied its technological know-how in the field of plastics to the plastic used for the new line of top quality, long-lasting design perfu-mery which is compliant with the standards requi-red in this specific commodity area.Just as in any design project, the fragrances por-tray and evoke a special moment, a particular emotion or feeling. For this reason the new Kartell Fragrances collection is associated with an “ico-nic fragrance” which is instantly recognisable and representative of the intrinsic values of the trade-mark to surprise and transport visitors in all the Kartell flagship stores.

Emanuel Ungaro Home

LA_CARTOLERIA_210X297.indd 1 30/04/15 10.07

Art Licensing

Thomas Kinkade CompanyThe Thomas Kinkade Company publishes the artwork of Thomas Kinkade and Thomas Kinkade Studios and distributes the art and related collectibles through a global network of independently owned galleries. Mr. Kinkade, known as the “Painter of Light™”, is the most collected artist in U.S. history. Thom’s well-known images depict gardens, cottages, estates, cityscapes, landscapes, holiday scenery, and commemorative landmarks.The company plans to expand their portfolio of licensed products in the home décor categories of bedding, dishware, and furniture. The brand has excellent recognition in the United States and now they plan to become international. Thomas Kinkade licensed products can be found in a variety of more than 16,000 retail locations such as mass, grocery, drug, book, toy, specialty, craft, gift and stationary stores in the United States.

JQ Licensing, adapting Art for product application over 24 yearsDeveloping top quality art that fits a specific target market is only the first step in creating the next breakout product line. Adapting the art to fit a unique shape or structuring around a curve or seam is the key. With over 24 years exceeding customers’ expectations, JQ Licensing represents 48 unique artists crossing all styles. Licensees value and reap the benefits of JQL’s Brand Recognition and experience, utilizing artists and graphic production to fit a product shape for many demographic market segments. JQL specializes in developing individual or full ongoing lines for licensees featuring their innovative custom PSD designs, developed to fit

unique product shapes and specific demographics in target market segments. Images and designs are developed to fit a manufacturer’s unique opportunity. Customers love the vast artwork and styles with so many talented artists and designers on the JQL team. Experience from start to finish makes it easy for customers in any phase of the process to take advantage of their talents. JQL currently works with over 72 world-wide licensees.

Monday2Friday: A different concept for Art LicensesMONDAY2FRIDAY was established in February 2011 by a group of like-minded professionals with years of experience in the world of licensing and brand development, with a special emphasis in contemporary art. The portfolio is mainly made up by contemporary artists (graphic designers and illustrators) as well as brands, and they emphasise in working alongside both the artists and licensor, as the link between both parties is equally important. Amongst the different artists and brands represented, here we highlight the following:Nuria Mora is a contemporary artist with a street-art background. Her colorful and beautiful look has earn her the reputation as “the artist that makes the

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ARTWORKS SUITABLE FOR LICENSING DEVELOPMENT

streets look beautiful”. Her work has been exhibited at the Miró Foundation (Barcelona), Tate Modern (London) or L.A.C.M.A. (Los Angeles). She has been working with companies like Loewe, Absolut, Mini, IKEA, and her work has ben licensed in rugs, candles, wallpaper, confirming Nuria as one of the exciting hot names within the interior design world.Brosmind is a design studio formed by two brothers and their style is defined as fresh and optimistic, always combining fantasy and a great sense of humor. They have created entire universes with their illustrations. Their work has been awarded worldwide and they have worked for Honda, Nike, Mc Donald’s, Coca-Cola, ikea, Virgin, Oreo. Their license program is addressed to a young and trendy audience, and it has already been very successful with stationery, clothing, bedding, gifts and publishing.Magicomora is a multidisciplinary artist. His work takes us to a subversive and underground world, full of circus-like beautiful monsters and grotesque fantasies. He is a magician with a symbolic imaginary world. He has been selected as one of the new artists by the V&A - Museum of Childhood campaign “See The World through a Child’s Eyes” and has also worked in campaigns for FNAC, DAMM and textile products. Julien Chung is a graphic designer from Canada, with his minimal, but bold and bright style, he designs woodland creatures, animals, hungry robots and snowmen. His products sell across Germany, Korea, Japan, US. His licensing program has been very successful in publishing, children, toys, and greeting cards.Bcn Brand is a fashion brand that reflects the “flair” of Barcelona’s pulling power in the fashion world, with a line of licensing products like sunglasses,

helmets, fashion complements, already being added to their line of products already selling I’m the US, France, Italy, Russia and soon Japan.

Good SignGood Sign is an established property that unites two of the best-known icons to mankind: the map of our world and the heart shape. Good Sign delivers a positive message for today and a message for the future – a commitment to participate in the protection of the environment. Its unique, simple and emotional union conveys an immediate message, which speaks to everyone, regardless of age, social background, race or religion. The brand was created in 1994 by Michael Loughrey, and has had many licensees worldwide since then.Good Sign merchandise has been featured in many major U.S. retail outlets including Macy’s, the Mercantile Group, Dayton Hudson and JC Penney. The property has an extensive style guide which is adaptable to all kinds of merchandise, and specific graphic and word combinations can be created on demand.

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Nuria Mora’s rugs

VISITbrands-magazine.comto stay tuned on the latest news about lifestyle and branding and learn more about the latest trends

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