how can goods marketers improve customer support services

Post on 08-Aug-2015

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MARKETING EXCELLENCE

Requires excellence in 3 broad areas

STRATEGIC CONCEPT

TopManagement commitment

I SOLEMNLY SWEAR AND DECLARE THAT EVERYCUSTOMER THAT COMES WITHIN 10 FEET OF MINE,I WILL SMILE, LOOK THEM IN THE EYE AND GREET THEM.

- SAM WALTON

HIGHstandards

Profit tiers

MONITORING SYSTEMS

SATISFYINGCUSTOMERCOMPLAINTS

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