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MARKETING EXCELLENCE

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Page 1: How can goods marketers improve customer support services

MARKETING EXCELLENCE

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Requires excellence in 3 broad areas

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STRATEGIC CONCEPT

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TopManagement commitment

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I SOLEMNLY SWEAR AND DECLARE THAT EVERYCUSTOMER THAT COMES WITHIN 10 FEET OF MINE,I WILL SMILE, LOOK THEM IN THE EYE AND GREET THEM.

- SAM WALTON

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HIGHstandards

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Profit tiers

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MONITORING SYSTEMS

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SATISFYINGCUSTOMERCOMPLAINTS

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