how big is your after market service: are you prepared to cash on after sales
Post on 20-Aug-2015
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White paper published in Indian Management Magazine on November 2013 edition.
On
How Big is your Aftermarket Service?
(An Effective Aftermarket Experience helps original equipment
manufacturers in branding and improve customer intent to repurchase)
By:
Dr. T. R. Mohan, Managing Partner, Browne & Mohan
Rudresh S Basavarajappa, CEO & Chairman, Quest Informatics Pvt. Ltd.
R Ganapathy, Practice Leader, Browne & Mohan
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