how big data and analytics will help the world of charities

How Big Data and Analytics Will Help The World of CharitiesThe Best of Analytics, Big Data & the Cloud II – May 15, 10:30am

Thesis

Financial: The way that money flows into the charitable sector is changing due to the information available to donors and their advisors.

Operations: The way that charities operate is going to shift significantly due to the rapid growth and shift in data related technology.

Policy: Government is going to be required to address holes in legislation as the philanthropic industry evolves.

Philanthropic Industry

Structure and Best Practices

Academics/Peer Review Journals/Research

Regulations/Standards/Benchmarks

Support Platforms (online & offline)

Data/Measurements

Source: Lucy Bernholz

Information Flow

Donor Advisor CharityDATA

“Unlike in past eras, social sector organizations are now in direct control of a mass media

communication medium, more powerful than any that proceeded it”

- The Communications Network

Charity Evolution

“Heading for a Revolution...”

Industrial Revolution Improved productivity

Assembly Line

Technology Steam power, shipping systems

Raw materials Resource extraction

Infrastructure Government Policies

Information Revolution Improved productivity

Social networks to leverage operational objectives (crowd-sourcing)

Technology Internet

Raw materials Ideas

Infrastructure Government Policies, co-work space, social networks

What is the data? Who owns it? Who manages it?Image: Google Charity

Place2GiveGovernment

3rd Party Evaluators

CharitiesMedia/

Community/ Social Media

Donor/User

Charities (annual reports, business plans, project plans, financials)

Donors (testimonials, search patterns, profiles)

News Aggregators – Google News, Social Media (Twitter, LinkedIn,

Facebook, YouTube)

3rd party partners & public sources – CRA, Charity Intelligence, Katipult,

Dexterity Consulting, Fraser Institute, Imagine Canada

Place2Give

Charity Profiles Donor Type/Fit Score

Operations Outcomes

Risk

Financial Management

Community Engagement

MaverickSteady

Informed

Psychographic Analysis

Place2Give Database

API #1

API #2

API #3

Advisor Toolbox

Data Resale

Corporate Giving Portal

~1100 users/mo researching 2 charities

~$3MM transacted annually from data

What is the data used for?

Funders Start conversations

Find opportunities

Make decisions

Share stories

Influence policy

Drive impact

Charities Building new

businesses

Identifying new solutions

Source strategic partners

Influence policy

Drive impact

Lead the conversation

Identify market opportunities

Understand competition

Find opportunities

Share stories

Drive impact

Social Enterprises

Case Study: Hack-a-Thon

Digital Legacy PlanningHow data is influencing the estate planning and planned giving conversations

Photo credits: kipling.com; myoklg.com; loganmanzer.wordpress.com

Contact informationGena Rotstein, Chief Conversationalist403-860-7572gena@dexterityconsulting.ca@Place2Givewww.place2give.com