how big data and analytics will help the world of charities
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How Big Data and Analytics Will Help The World of CharitiesThe Best of Analytics, Big Data & the Cloud II – May 15, 10:30am
Thesis
Financial: The way that money flows into the charitable sector is changing due to the information available to donors and their advisors.
Operations: The way that charities operate is going to shift significantly due to the rapid growth and shift in data related technology.
Policy: Government is going to be required to address holes in legislation as the philanthropic industry evolves.
Philanthropic Industry
Structure and Best Practices
Academics/Peer Review Journals/Research
Regulations/Standards/Benchmarks
Support Platforms (online & offline)
Data/Measurements
Source: Lucy Bernholz
Information Flow
Donor Advisor CharityDATA
“Unlike in past eras, social sector organizations are now in direct control of a mass media
communication medium, more powerful than any that proceeded it”
- The Communications Network
Charity Evolution
“Heading for a Revolution...”
Industrial Revolution Improved productivity
Assembly Line
Technology Steam power, shipping systems
Raw materials Resource extraction
Infrastructure Government Policies
Information Revolution Improved productivity
Social networks to leverage operational objectives (crowd-sourcing)
Technology Internet
Raw materials Ideas
Infrastructure Government Policies, co-work space, social networks
What is the data? Who owns it? Who manages it?Image: Google Charity
Place2GiveGovernment
3rd Party Evaluators
CharitiesMedia/
Community/ Social Media
Donor/User
Charities (annual reports, business plans, project plans, financials)
Donors (testimonials, search patterns, profiles)
News Aggregators – Google News, Social Media (Twitter, LinkedIn,
Facebook, YouTube)
3rd party partners & public sources – CRA, Charity Intelligence, Katipult,
Dexterity Consulting, Fraser Institute, Imagine Canada
Place2Give
Charity Profiles Donor Type/Fit Score
Operations Outcomes
Risk
Financial Management
Community Engagement
MaverickSteady
Informed
Psychographic Analysis
Place2Give Database
API #1
API #2
API #3
Advisor Toolbox
Data Resale
Corporate Giving Portal
~1100 users/mo researching 2 charities
~$3MM transacted annually from data
What is the data used for?
Funders Start conversations
Find opportunities
Make decisions
Share stories
Influence policy
Drive impact
Charities Building new
businesses
Identifying new solutions
Source strategic partners
Influence policy
Drive impact
Lead the conversation
Identify market opportunities
Understand competition
Find opportunities
Share stories
Drive impact
Social Enterprises
Case Study: Hack-a-Thon
Digital Legacy PlanningHow data is influencing the estate planning and planned giving conversations
Photo credits: kipling.com; myoklg.com; loganmanzer.wordpress.com
Contact informationGena Rotstein, Chief [email protected]@Place2Givewww.place2give.com