how 20th century fox is using web-based onboarding for employer branding and new hire retention

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Gary Ellis's presentation from the ERE Expo 2009 Spring.

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Onboarding @ FOX

PRODUCT BRAND vs

EMPLOYMENT BRAND

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Onboarding @ FOX

YOUR FIRST DAY OF EMPLOYMENT

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Onboarding @ FOX

What do you remember about your first day on the job?

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Onboarding @ FOX

CREATE A GOOD FIRST IMPRESSION

CREATE A MEMORABLE DAY

MEET THEIR EXPECTATIONS.

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Onboarding @ FOX

That was Fox’s PRIMARY reason for the online Onboarding initiative in 2007.

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Onboarding @ FOX

ADDITIONAL BENEFITS

Pre-employment engagement Streamlined data flow

Systems integration/interfacing Better compliance More timely processing of new hire payroll Better communication

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Onboarding @ FOX

Definition:

Onboarding includes the processes that allow new employees to learn about the new organization, its structure and its vision, mission and values, as well as to complete new-employee paperwork relative to benefits and legal documents such as non-competes, at-will statements and employee handbooks.

Source: SHRM.org

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Onboarding @ FOX

SYSTEMS OVERVIEW

CAREER SITE (www.foxcareers.com)

APPLICANT TRACKING SYSTEM ONBOARDING SYSTEM PROVISIONING SYSTEM HRM / PAYROLL SYSTEM

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Onboarding @ FOX

What did our Onboarding system need to do?

PRESENT STREAMING VIDEO ENTERTAIN AND INFORM OFFER A TEXT-ONLY EXPERIENCE

for bandwidth challenged employees E-SIGNATURE EASY ON-GOING CONTENT MAINTENANCE

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Onboarding @ FOX

What did our Onboarding system need to do?

FILTER CONTENT BY: Business Unit Work Location Management Level Exempt/Non-exempt Union/Non-union

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Onboarding @ FOX

What content did it need?

FROM THE CANDIDATE: CONFIRM/COLLECT PERSONAL DATA COMPLETE PAYROLL FORMS REVIEW POLICIES REVIEW BENEFITS REVIEW EXTRAS/PERKS

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Onboarding @ FOX

What content did it need?

FROM HUMAN RESOURCES: CONFIRM/COLLECT JOB DATA CONFIRM/COLLECT SALARY/START DATE REVIEW DATA IN A DASHBOARD STYLE UI

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WHERE TO START? The First Day

Onboarding @ FOX

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Onboarding @ FOX

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Onboarding @ FOX

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Onboarding @ FOX

WHAT DOESN’T IT DO?

It does NOT replace the PERSONAL

It enables FOX to GET to the PERSONAL Q U I C K E R

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Onboarding @ FOX

NEW DAY ONE

Meet & network with other new hires Hear a short welcome from a Senior

Executive AND a mid-level mgr Tour the movie studio lot Learn a bit of history of Fox Get a free new release DVD Go to lunch with your new manager

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