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Hot Topics in Meat RetailTransportation: Robert Voltmann, CAE – President & CEO, Transportation Intermediaries Association

Case-ready: Jason Robertson – Vice President Case Ready Beef and Pork, Tyson Foods

Nutrition: Kim Kirchherr, MS, RD, LDN, CDE, FAND, ACSM-CPT – President, K2 Outcomes LLC

Environment: Eric Mittenthal – Vice President of Sustainability, North American Meat Institute

Tuesday, March 3, 2020 10:15 AM – 11:15 AM

Hot Topic: Nutrition, Farm to TableKim Kirchherr, MS, RD, LDN, CDE, FAND, ACSM-CPT

@KimKirchherr

March 3, 2020

What is a “healthy diet”?

https://www.who.int/behealthy/healthy-diet

Google's Top 10 Most Searched Recipes of 2019

1. Shepherd’s Pie

2. Chicken Parmigiana

3. Ham Glaze

4. Charoset

5. Snickerdoodle Cookies

6. Chaffle

7. Chicken Cacciatore

8. Popeyes Chicken Sandwich

9. Tater Tot Casserole

10. King Cake

https://trends.google.com/trends/yis/2019/US/?utm_source=social-influencer&utm_medium=social&utm_campaign=yis2019. Accessed 2/8/20

Image by Photo Mix from Pixabay

https://foodinsight.org/wp-content/uploads/2018/05/2018-FHS-Report-FINAL.pdfInternational Food Information Council Foundation 2018 Food and Health Survey.

FMI US Grocery Shopper Trends 2018

Value(s) Drivers

https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-fmi-gma-report.pdf

The Influence of Health & Wellness when Buying Foods & Beverages: What Matters Most

https://www.hartman-group.com/acumenPdfs/healthy-eating-in-america-today.pdf

Agriculture and Culture: Food, Fuel, Fiber

https://www.agclassroom.org/student/agtoday.cfm

FMI Foundation 2019 the Power of Health and Well-being in Food Retail

FMI Foundation 2019 the Power of Health and Well-being in Food Retail

FMI US Grocery Shopper Trends 2018

How can we support the desire to eat well?

~90 billion lbs. edible food goes uneaten annually - Cost: ~ $370

Food waste is the single largest component going into municipal landfills.

Producing, processing, transporting, preparing, storing, and disposing of discarded food uses inputs such as land, water, labor, and energy…

Health and Well-Being as Customer Service

Image by Pezibear from Pixabay

• Consider your overall mission, vision, resources

• Identify audience(s) and speak consistently across all channels

• Make recipes work harder

• Focus on shopper data not “just” communication topics

• Work with Experts across the food supply chain to solve problems/offer solutions

• Ask yourself: what would help YOU at dinner and snack time?

Help them…

• Find what they need

• Understand what they find

• Use what they find to meet their needs

https://www.plainlanguage.gov/guidelines/

Health and Wellness = Customer Service

pixabay.com

Thank you!

Kimberly.Kirchherr@gmail.com

www.kimkirchherr.com

@KimKirchherr

https://pixabay.com/en/landscape-field-fence-wood-green-398500/

“Agriculture is the most healthful, most useful, and most noble employment of man”

– George Washington