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Talk at Hostex 2011

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“Tweet Me Nicely”A Guide To Social Media

In The HospitalityIndustry

www.strtgy.co.za

www.strtgy.co.za

slideshare.com/mikesaidwhatHostex2011

@mike_said_what #Hostex

www.strtgy.co.za

MarketingIs About

PerceptionIt Is Not

About Reality

www.strtgy.co.za

Try and imagine that

The SAPost OfficeIs a living breathing

human being

www.strtgy.co.za

www.strtgy.co.za

In your mind is The SAPost OfficeMale or Female?

In your mind how old is The SA

Post Office?

www.strtgy.co.za

In your mind where does

The SAPost Office

live?

www.strtgy.co.za

In your mind what does The SA

Post Officedrive?

www.strtgy.co.za

In your mind what does The SA

Post Officedrink?

www.strtgy.co.za

In your mind where does

The SAPost OfficeSpend its

leisure time?

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In your mind would you be seen out in public with

The SAPost Office?

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The SA Post OfficeMale

60-80 or “ancient”Nowhere near you!

Toyota Corolla or A BakkieKlippies & Coke, Castle or Tea

Around the braai, fishing, TV or Loftus

Absolutely NOT!

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Not Even The Best Marketing In The World Can Create

Customers Out Of This Air

www.strtgy.co.za

Even the best MARKETING

efforts, in isolation, cannot just make new

customers appear out of

nowhere!

Ladies & Gentlemen… Introducing

Ilan Smith Entertainer

IllusionistExtraordinaire!

www.strtgy.co.za

The world of marketing is

changing before our very eyes and there are

seven key trends that are driving

this!

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TREND No 1Is a trend

towards honesty& transparencyin marketing &

business.

www.strtgy.co.za

TREND No 2Is a trend

towards less interruption marketing.

www.strtgy.co.za

TREND No 3Is a trend towards

showing our customers and

not telling them.

www.strtgy.co.za

TREND No 4Is a trend

towards the use and distribution of online video

through channels like

YouTube.

www.strtgy.co.za

www.strtgy.co.za

TREND No 5Is a trend towards

targeting & marketing

segmentation.

www.strtgy.co.za

TREND No 6Is a trend

towards having an integrated marketing strategy.

www.strtgy.co.za

TREND No 7Is a trend towards

SOCIAL MEDIA MARKETING.

www.strtgy.co.za

www.strtgy.co.za

Your Website!

“More people have seen the top of Mount

Everest than the 3rd page of a

Google search!”

www.strtgy.co.za

Google Keywords!

Let’s test the power of

selecting the correct

keywords.

www.strtgy.co.za

Fix Your Website!

1. Get Rid Of The FLASH2. Drop The Friggin MUSIC3. Stop Hiding Your

CONTACT INFO4. Update Your MENU/INFO5. Avoid PDF DOCUMENTS

Bonus Tip THINK CUSTOMER

www.strtgy.co.za

The Corporate Blog…

Is a trend towards

targeting & marketing

segmentation.

www.strtgy.co.za

Your LinkedIn Profile…Is a trend towards

targeting & marketing

segmentation.

www.strtgy.co.za

Your Facebook Profile/Page…

Is a look “inside your company” it

is the slightly softer side, the human website.

www.strtgy.co.za

Who better to explain the magic of Facebook

then our now resident

illusionistIlan

www.strtgy.co.za

Your Twitter Profile…

This is the “cocktail party”

side of your business. Be

careful what you put out there!

www.strtgy.co.za

Your YouTube Channel…This is the

“information” side of your business, the real insight.

www.strtgy.co.za

Foursquare…Location based marketing. The opportunity to thank, reward and entice your

customers.

www.strtgy.co.za

Do It Right Or Don’t Do It At All

1. Establish Clear Goals2. Listen To Your Market

3. Build Channels And Platforms4. Engage With Your Market

5. Participate In Conversations6. Don’t Ever SPAM!

www.strtgy.co.za

Your Brand!

TrustOffer

Products Or Services

Perceived AsAn Expert

Outstanding Visibility

Familiarity

Increases Referrals

New Relationships

DemandHigher Prices

Makes You Credible

www.strtgy.co.za

slideshare.com/mikesaidwhat Hostex02@mike_said_what #Hostex

@ilanEntertainer #Hostex

Ilan SmithIllusionist

ilansmith.com082 454 6836

Mike SaidStrategist

strtgy.co.za082 449 7367

It’s Question Time

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