hostex
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Talk at Hostex 2011TRANSCRIPT
“Tweet Me Nicely”A Guide To Social Media
In The HospitalityIndustry
www.strtgy.co.za
www.strtgy.co.za
slideshare.com/mikesaidwhatHostex2011
@mike_said_what #Hostex
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MarketingIs About
PerceptionIt Is Not
About Reality
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Try and imagine that
The SAPost OfficeIs a living breathing
human being
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In your mind is The SAPost OfficeMale or Female?
In your mind how old is The SA
Post Office?
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In your mind where does
The SAPost Office
live?
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In your mind what does The SA
Post Officedrive?
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In your mind what does The SA
Post Officedrink?
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In your mind where does
The SAPost OfficeSpend its
leisure time?
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In your mind would you be seen out in public with
The SAPost Office?
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The SA Post OfficeMale
60-80 or “ancient”Nowhere near you!
Toyota Corolla or A BakkieKlippies & Coke, Castle or Tea
Around the braai, fishing, TV or Loftus
Absolutely NOT!
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Not Even The Best Marketing In The World Can Create
Customers Out Of This Air
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Even the best MARKETING
efforts, in isolation, cannot just make new
customers appear out of
nowhere!
Ladies & Gentlemen… Introducing
Ilan Smith Entertainer
IllusionistExtraordinaire!
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The world of marketing is
changing before our very eyes and there are
seven key trends that are driving
this!
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TREND No 1Is a trend
towards honesty& transparencyin marketing &
business.
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TREND No 2Is a trend
towards less interruption marketing.
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TREND No 3Is a trend towards
showing our customers and
not telling them.
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TREND No 4Is a trend
towards the use and distribution of online video
through channels like
YouTube.
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TREND No 5Is a trend towards
targeting & marketing
segmentation.
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TREND No 6Is a trend
towards having an integrated marketing strategy.
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TREND No 7Is a trend towards
SOCIAL MEDIA MARKETING.
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Your Website!
“More people have seen the top of Mount
Everest than the 3rd page of a
Google search!”
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Google Keywords!
Let’s test the power of
selecting the correct
keywords.
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Fix Your Website!
1. Get Rid Of The FLASH2. Drop The Friggin MUSIC3. Stop Hiding Your
CONTACT INFO4. Update Your MENU/INFO5. Avoid PDF DOCUMENTS
Bonus Tip THINK CUSTOMER
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The Corporate Blog…
Is a trend towards
targeting & marketing
segmentation.
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Your LinkedIn Profile…Is a trend towards
targeting & marketing
segmentation.
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Your Facebook Profile/Page…
Is a look “inside your company” it
is the slightly softer side, the human website.
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Who better to explain the magic of Facebook
then our now resident
illusionistIlan
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Your Twitter Profile…
This is the “cocktail party”
side of your business. Be
careful what you put out there!
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Your YouTube Channel…This is the
“information” side of your business, the real insight.
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Foursquare…Location based marketing. The opportunity to thank, reward and entice your
customers.
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Do It Right Or Don’t Do It At All
1. Establish Clear Goals2. Listen To Your Market
3. Build Channels And Platforms4. Engage With Your Market
5. Participate In Conversations6. Don’t Ever SPAM!
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Your Brand!
TrustOffer
Products Or Services
Perceived AsAn Expert
Outstanding Visibility
Familiarity
Increases Referrals
New Relationships
DemandHigher Prices
Makes You Credible
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slideshare.com/mikesaidwhat Hostex02@mike_said_what #Hostex
@ilanEntertainer #Hostex
Ilan SmithIllusionist
ilansmith.com082 454 6836
Mike SaidStrategist
strtgy.co.za082 449 7367
It’s Question Time