hindustan lever limited the dream company

Hindustan Lever Limited

ByAbhishek Gaurav Roll No. 5

A brief history Enters the Indian market with introduction

of soap bars in 1888 Lifebuoy introduced in 1895 Pears,Lux and Vim followed subsequently Vanaspati launched in 1918 Famous dalda brand launched in 1937

Hindustan Vanaspati Manufacturing, first Indian subsidary set up in 1931

Lever Brothers India Limited set up in 1933

United Traders Limited set up in 1935 All 3 companies merged to form HLL in

1956

Management Structure Board Division Central function Resources

Board Headed by the chairman 5 whole time directors 5 independent non-executive directors

Divisions

Home and Personal care(HPC) Foods

Home and Personal care

Personal wash Fabric wash Home care Oral care Skin care Hair care Deodarants and Talcs Colour cosmetics

Foods and Beverages

Tea Coffee Branded staples Culinary products Ice creams Bread

FMCG MARKET

HLL PRODUCTS

Personal Wash

• Beauty soap of film stars• Launched in 1929• Available in four different variants

• Launched in 1895• Synonymous with health and value• Relaunched in 2002 and 2004 to reposition it

• Launched in 1934• uses ingredients like neem and tulsi• “Everything in life is about balance”

• “Beauty at an affordable price”• Enriched with 19 special scent oils• Fulfills the aspirations of rural India

• Introduced in 1902• Unlike conventional soaps glycerine is retained within the soap• Available in 3 variants- amber, green and blue

• Traditionally identified with freshness

• Launched by unilever in 1957 and has been available in India since 1995• Formulated to be pH neutral and mild on skin

• Launched in 1947• Positioned as a natural skin care soap to give silky glowing skin

Fabric Wash

• “Surf Excel hai na”• Available in 3 variants- blue, quick wash and automatic

• Launched in 1969• “ Whiteness strikes with Rin”

• Launched in 1987• “Best clean with less effort”• Solution to heavy duty laundry like bedsheets

Skin Care

• Launched in 1978• based on a revolutionary breakthrough in skin lightening technology• Contains niacinamide (Vitamin B3)• Available in 12 premium skin care solutions

• Launched in 1846• In 1914, Pond’s cold cream and vanishing cream marked brand’s evolution to a beauty icon• Acquired by Unilever in 1987

Oral Care

• Launched in 1975• First gel toothpaste to be launched in India• Targets youth• Also includes toothbrushes

• Launched in 1993• First toothpaste with a unique antibacterial agent to check germs• Also includes a range of toothbrushes

Hair Care

• Clinic Plus health shampoo was launched in 1987• Clinic All Clear launched in 1996

• Launched in 1964• Positioned as “Hair Expert”• “ It knows you and hence knows exactly what your hair needs”

Deodorants

• Launched in 1999• Leading male deodorant brand in India• Available in 5 fragrances

• First deodorant to be launched in India in 1995• Only deodorant to promise 24 hour protection from body odour

Colour Cosmetics

• Wide variety of products and services that cover all facets of beauty care• Products for lips, nails, eyes, face and skin• Services like Lakme Beauty salons

Ayurvedic Personal and Health Care

• Ayush was launched in 2002• Ayush range comprises shampoos, hair oil, skin cream, soap and nutritional supplements• Ayush therapy centres

TEA

• Launched in 1903• Touches the homes of over 500 million consumers• Available in 4 powerful sub brands- Taj Mahal, Red label, Taaza and 3 Roses

• World’s largest tea brand• An iconic brand for youth through its hot and cold formats

FOODS

• Acquired by HLL in 1995• Consists of deliciously wholesome products for kids• Kissan range consists of sauces, jams, squashes and ready-to-drink products

• Knorr annapurna salt first launched in 1997 and then relaunched in 2001 with breakthrough technology• Annapurna Atta, launched in 1998, is made with patented technology

COFFEE

• Launched in 1969• Created history by garnering 21% of market share in 1st year of its launch• Key brands include Roast & Ground and Malabar Roast & Ground

ICE CREAM

• Launched in 1995• Key launches include Cornetto, Feast, Viennetta and a range of Sundaes

New ventures

•Ayush Ayurvedic products and Ayush Ayurvedic products and servicesservices

•Pureit water purifierPureit water purifier

•Hindustan Lever Network

COMPETITORS

Colgate Palmolive P & G Nestle Marico Nirma Dabur

Profit and Loss Account

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Sales 7120 8342 10215 10917 11392 11781 10951 11096 10888 11975

Other income

118 183 244 318 345 381 384 459 318 304

Interest 57 33 29 22 13 8 9 66 129 19

PBT 605 850 1130 1387 1665 1943 2197 2244 1505 1604

PAT 412 580 837 1069 1310 1540 1731 1804 1199 1354

EPS of Re1

2.08 2.81 3.67 4.86 5.95 7.46 8.04 8.05 5.44 6.4

(Rs crore)

FUTURE PROSPECTS

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