het belang van limburg - hyperlocal

HYPERLOCALBart Bijnens

• Hyperlocal citizen journalism as a challenge for the traditional media

- General overview

- Het Belang van Limburg

- 10 lessons we have learned

• Everybody is a journalist

- Why do citizen journalists even exist?

- What’s the difference?

- Problems?

Difference professional – citizen journalists

Model Professional journalist Citizen journalist Attitude Objective InvolvedReference group Colleagues CitizensAgenda Official PublicSources Official CitizensInformation Complete PragmaticFraming Factual Authorisation by citizensFocus Positions CommunityMethode Interviews DialoguesPurpose Scoops Involvement

Where to find each other?

CONCENTRA MEDIA IN LIMBURG

Flemish province

Belgian Limburg

Capital: Hasselt

Number inhabitants: 845,000

Euregion: Aachen, Liège, Maastricht

CONCENTRA MEDIA

HET BELANG VAN LIMBURG - Baseline

HET BELANG VAN LIMBURG - Numbers

BASELINELimburger and world citizen

‘Belang van Limburg’ = ‘In the interest of Limburg’

Name = programme

HET BELANG VAN LIMBURG - Numbers

100,000Net sale

HET BELANG VAN LIMBURG - Numbers

83%Market Share

HET BELANG VAN LIMBURG - Numbers

70%Subscribers

30%Non-Subscriber Sale

HET BELANG VAN LIMBURG - Target group

Target group

All inhabitants

All ages

All social levels

HET BELANG VAN LIMBURG - Numbers

80 pagesNational/international news section

Regional news section

Sports section

Culture section

Volume

HET BELANG VAN LIMBURG - Further on

Further on

HET BELANG VAN LIMBURG - Further on

Centipede Reader’s Page

We answer all questions

Service• Last minute tickets• Lost and Found• Who can help?• I’m looking for (collectors)

Oops! Rectifications

Good News

HET BELANG VAN LIMBURG - Extra

Magazine

Fashion

Leisure

Food

Multi Media

Tourism

Cars

Books

HET BELANG VAN LIMBURG - Service

Service

HET BELANG VAN LIMBURG - Service

Call us!

Tax declaration

Investing

Christmas or Easter cooking

Education

HET BELANG VAN LIMBURG - Service

We help you!

Walking and cycling in Limburg

Stop smoking

Lose weight

Preparing for a marathon

Political debate in your community

Invite an asylum seeker

HET BELANG VAN LIMBURG - Community

Community building

HET BELANG VAN LIMBURG - Community

1992: ‘in paper’

1996: supplement

2007: 5,330 babies

Baby special

2012: 7,000 babies

HET BELANG VAN LIMBURG - Community

365 schools

First Class

580 classes

10,000 students

HET BELANG VAN LIMBURG - Community

All exam results

People who passedtheir exams

HET BELANG VAN LIMBURG - Economy

Made in LimburgLocal economy website

Entertainment

Wanatoe Award for local artists

Prize for best immigrant student

since 2006

Fund Raising

A Heart For Limburg

And then we went

HYPERLOCAL

Why?

- Geographical community is the link- This is where we make the difference

- Commercial opportunities

HET BELANG VAN LIMBURG - Basic

Strategy

Maximise established links with local community

HET BELANG VAN LIMBURG - Basic

Strategy

Ensure that each contact brings best possible financial return

CONNECT – BIND – EDUCATE - CONNECT

New techniques bring new possibilities to make better news products and to createa stronger community spirit.

Combination of regular journalists and citizen journalists

HET BELANG VAN …

HET BELANG VAN… (name community)

• 48 communities, 48 websites• Extra supplement in weekend newspaper (10 editions)• Since March 1, 2011 • ‘Ping pong’ website - newspaper

HET BELANG VAN… (name community)

• Het Belang… = very strong brand• 7.000 registered citizen journalists• Sales increase (new advertisers!)• 95 % in print (conservative local advertisers)

HET BELANG VAN… (name community)

• Facts• Service• Connecting people• News for the people, by the people • THERE IS NO SUCH THINGS AS SMALL NEWS

Challenges

Challenges

1.Generate enough money2.Reduce costs3.Generate enough relevant content (attract 25% of inhabitants on weekly base)4.Organise newsroom 5.Widen base

How does it work

www.hbvl.be

10 lessons

1. Be first

10 lessons

2. Be your local Facebook

10 lessons

3. Be young

10 lessons

4. Be mobile

10 lessons

5. Be a strong brand

10 lessons

6. Be a community manager

10 lessons

7. Be a missionary

10 lessons

8. Be a team player

10 lessons

9. Be reliable

10 lessons

10. Be involved

What brings the future?

- Citizens and journalists: unite- Start multi-disciplined initiatives- Create your own hyperlocal universe

Thank you for your attention

© Concentra Media