helen milner digital inclusion one year on 10 march 2010

Section Divider: Heading intro here.

Digital inclusion: one year on

Helen Milner, 10 March 2010

www.slideshare.net/helenmilner

@helenmilner

Moved from a third to a fifth

› Moved from 35% never used the internet in 2006 to 20% in 2009

– ONS (2006), and ICM (2009) & ONS (2009)

Internet use as % of population

Source:World Internet User Statistics June 2009

Finland first to declare broadband internet access a human right

100Mb to all Finnish residents by 2015

Source: Guardian.co.uk14 October 2009

What a year we’ve had

› Digital Britain (June 2009)› Digital Inclusion Champion (June 2009)› Estelle Morris Review of ICT User Skills (June

2009) + pilot of Online Basics (January 2010)› Building Britain’s Recovery (December 2009)› Smarter Government (December 2009)› Social Housing Providers Digital Inclusion Action

Plan 2010 (February 2010)› National Plan for Digital Participation (March

2010)

If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year

PwC & Martha Lane Fox

“The Economic Case for Digital Inclusion”

www.raceonline.org/resources

October 2009

Smarter Government(December 2009)

£30m for UK online centres over 3 years to get 1 million more people online – 75% going to grassroots

Put 100% of government services 100% online

It makes you think differently about exclusion To put in place a proper safety net

Paul

People = Customers

This customer insight is NOT “commercial in confidence”

“Digital Engagement – understanding customers”

March 2010

2010: Year of collaboration, working together to pass IT on, collective action

Thank You

hmilner@ufi.com

@helenmilner

www.ukonlinecentres.com

www.slideshare.net/helenmilner