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Headline Verdana BoldMini team, major impact Using a small communications teamto their best advantageJessica Arnold, Deloitte Global

Poll Show of hands

Mini team, major impact 3© 2016. For information, contact Deloitte Touche Tohmatsu Limited.

My journey

2009-201212th largest public school system

22,000 employees

220 locations

1 county

Sole HR communicator

2012-2015Global media company

7,000 employees

Shifting global demographics

Sole HR communicator 2015-presentDeloitte Global

3,000 employees

30+ countries

Sole HR communicator

Mini team, major impact 4© 2016. For information, contact Deloitte Touche Tohmatsu Limited. 4© 2016. For information, contact Deloitte Touche Tohmatsu Limited.

What we do

Deloitte Global supports our network of member firms in our purpose of making an impact that matters. Wedevelop and drive global strategy, programs, and platforms, and create new solutions and transformational experiences. Our people share a passion for igniting change and a strong service orientation that shapes our organization and those it supports.

Deloitte Global serves the world of Deloitte

Deloitte Global supports this network with approximately 2,700 people in over 30 countries

people 244,000‏ 150 countries & territories

Network of member firms

AMERICAS

~1,350

INDIA

~1,000

ASIA PACIFIC

~70

EMEA

~300

Mini team, major impact 5© 2016. For information, contact Deloitte Touche Tohmatsu Limited.

Today’s topics

1Expand your reachwithout growing new arms

2Create globally relevant materialswithout global jet-setting

3Tap your creative moxie without going to art school

4Grow your team without having a team

Expand your reach without growing new arms

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What do these things have in common?

EmpowereD challenges and inspires individuals to make an impact that matters in their lives and those of their colleagues and communities around the world.

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Engage professionals at the local level EmpowereD Councils

Council professionals(~3,000)

CouncilsVolunteers lead focus areas,

communications locally (11)

Council Chairs (Two ea.)

Central team

1. Solid communications plan to set expectations and agree on deliverables

2. Toolkit with turn-key materials for Councils

3. Regular touchpoints with Council Chairs and volunteer communication leads

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1. Who are the other connectors who can help me spread my message/reach my goals?

2. How can I bring them together with common purpose, messaging, or materials?

3. How can I make it easy for them?

You are a connector. You are not just a communicator.

3 questions to ask to help expand your reach:

Create globally relevant materialswithout global jet-setting

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What do you call it?

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New performance

experience

Major change. Global impact.

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Think about how you’ve expanded your reach, who shares your goals, and can help you customize.

For example:

• Internal communicators in other locations

• HR business partners

• Business leaders

• Champions

Turn-key materials allow you to create once, distribute many

1. Printables: posters, one-pagers

2. Slide presentations

3. Email templates

4. Blog posts

5. Internal/external social media posts

(Not customized) Creating customizable materials

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Let them bring the paint. Provide the canvas.

1. Who shares my goals and can help me customize/distribute these?

2. Which parts are essential to my message and which parts can be changeable?

3. How can I make it easy for them?

3 questions to ask when creating customizable materials:

Tap your creative moxiewithout going to art school

Mini team, major impact 17© 2016. For information, contact Deloitte Touche Tohmatsu Limited.

felt they were not living up to their creative potential

75%Adobe “State of Create” global

benchmark study, 2012

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Instead of telling people how to spend EmpowereD weeks, we asked them to share their activities.

#empoweryourselfie photo challenge got people involved and sharing.

Instead of a one-way congratulatory message, we provided a simple way to congratulate and thank colleagues.

E-cards were a quick, easy way to send recognition.

Create opportunities for your staff to createGive your message a creative spin

Instead of introducing our newest leaders, we asked them to introduce themselves.

Self-created videos allowed new leaders to introduce themselves.

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To ignite excitement about the story, ask your people to get involved in the telling.

1. Would my message/initiative be strengthened by the experience or stories of others?

2. How can I get people involved in putting their own spin on this?

3. How can I make it easy for them?

3 questions to ask when creating chances for others to get creative:

Grow your teamwithout having a team

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Communication Superstars

Upskilling & clear expectations empower new experts

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19 Superstars from across our HR functional teams are tasked with:

• creating first drafts

• updating the HR site

• sending email blasts/calendar invites

Special upskilling sessions and team building opportunities make them feel knowledgeable, supported, and important.

1. Writing for HR

2. Updating the HR website

3. Working with branded templates

4. Sending from HR

Enhance and expand skills to empower experts Communication superstars

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Help them see it that way by using your talents to teach, prepare, & support others.

Everyone is a communicator.

1. Who is already a strong, frequent, or trusted communicator?

2. What do they need to be more successful?

3. How can I make it easy for them?

3 questions to ask when growing your team:

24PowerPoint Timesaver 24

Key takeaways

You can’t do it alone.

Empower others and trust them to take it forward.

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Ask: How can I make it easy for them?

Mini team, major impact Questions?

Get in touch: Jessica Arnold

https://www.linkedin.com/in/jessicaarnold2 @J_Arnold01