headline table1
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106 tested, response-winning headlines
from master copywriter John Caples1. They laughed when I sat down at the
piano but when I started to play!
2. They grinned when the waiter spoke tome in French but their laughter
changed to amazement at my reply
3. Do you make these mistakes inEnglish? 4. Do you make these travel mistakes?5. How a fool stunt made me
a star salesman
6. How a strange accident savedme from baldness
7. Who else wants a screen star figure? 8. Who else wants a lighter cake in halfthe mixing time?
9. Free to brides $2 to others 10. Free to high school teachers$6 to others
11. Announcing the new Ford cars for(year)
12. Are you ashamed of the smellsin your home?
13. Buy no desk until youve seen thissensation of the business show
14. Can you talk about bookswith the rest of them?
15. Car insurance at low costif you are a careful driver
16. Car owners save one gallon of gasin every ten
17. Double your money back if this isntthe best onion soup you ever tasted
18. Free book tells you 12 secrets ofbetter lawn care
19. Get rid of money worries for good 20. Girls Want quick curls?21. Greatest Bible news in 341 years 22. Great new discovery kills kitchenodors quick! makes indoor air
country fresh
23. Hand woven by the mountain peopleof New Mexico
24. Have you any of these five skintroubles?
25. Have you these symptoms of nerveexhaustion?
26. Heres how to have a long andhealthy life
27. Heres a quick way to break up a cold 28. How a man of 40 can retire in 15 years29. How I became popular overnight 30. How I improved my memoryin one evening31. How I made a fortune with a fool
idea
32. How investors can save 75% on brokercommissions this year
33. How I raised myself from failureto success in selling
34. How I retired on a guaranteed incomefor life
35. How I started a new life with $7 36. How $7 started me on the roadto $35,000 a year
37. How the next 90 days can changeyour life
38. How to beat tension without pills39. How to collect from Social Security
at any age
40. How to do your Christmas shoppingin 5 minutes
41. How to feel fit at any age 42. How to get rid of an inferiority complex43. How to get your cooking bragged
about
44. How to have a cool, quiet bedroomeven on hot nights
45. How to make money writingshort paragraphs
46. How to stop worrying47. How to stretch your inflated money
48. How to win friends and influencepeople
49. How $20 spent may save you $2,000 50. How you can get a loan of $50051. If you are a careful driver you can
save money on car insurance
52. I gambled a postage stamp and won$35,840 in 2 years
53. I lost that ugly bulge in 2 minutes 54. Imagine me holding an audiencespellbound for 30 minutes!
55. It cleans your breath while it whitensyour teeth
56. Ive tried em all, but this is the polish Iuse on my own car
Frank Mills, Essex Garage57. I was tired of living on low pay so I
started reading the Wall Street
Journal By a Subscriber
58. Lose ugly fat an average of 7 poundsa month
59. Men who know it all are not invitedto read this page
60. Money-saving bargains from Americasoldest diamond discount house
61. New a cream deodorant whichsafely stops perspiration
62. New house paint made by Du Pontkeeps your white house whiter
63. No time for Yale. took college home 64. Now! Own Florida land the easy way $20 down and $20 a month
65. 161 new ways to a gourmets heart in this fascinating book for cooks
66. One place-setting freefor every three you buy
67. Order Christmas gifts nowpay after January 20
68. Owners save 20% to 50% on fuelwith the G.E. Oil Furnace
69. Play guitar in 7 days or money back 70. Quick relief for tired eyes71. Readers Digesttells why filtered
cigarette smoke is better for your
health
72. 7 ways to break the overweight habit73. 10 ways to beat the high cost of living 74. The deaf now hear whispers75. The lazy mans way to riches 76. The most amazing Shakespeare
bargain ever offered
77. The most comfortable shoes youveever worn or your money back
78. The most complete and most scholarlydictionary in the English language
$17.50 Publishers list price: $90
79. The secret to making people like you 80. The tastiest ocean treat fromGloucester plump, tender, juicy saltmackerel fillet
81. They thought I was crazy to ship liveMain lobsters as far as 1,800 miles
from the ocean
82. Thousands have this priceless giftbut never discover it
83. Thousands now play who neverthought they could
84. To a $15,000 man who would liketo be making $30,000
85. To a man who is 35 and dissatisfied 86. To a mother whose child isthree years old
87. To men who want to be independentin the next 10 years
88. To men who want to quit worksome day
89. Tonight serve this ready-mixedchocolate pudding
90. To people who want to writebut cantget started
91. Wanted safe men for dangeroustimes
92. Wanted your services as a high-paidreal estate specialist
93. What makes a woman loveable? 94. Whats new in summer sandwiches?
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95. Whats wrong in this picture? 96. When doctors feel rotten this iswhat they do
97. Which of these five skin troubleswould you like to end?
98. Who else wants a whiter washwith no hard work?
99. Why G.E. bulbs give more light thisyear
100.Will you give me 7 days to prove I canmake you a new man?
101.Will your scalp stand the fingernailtest?
102.You dont have to be rich to retire on aguaranteed income for life
103.Youre never too old to hear better 104.Linen napkin luxury at a papernapkin price
105.Throw your wax can in the trash canthe new no-wax floor is here
106.Can you spot these 7 commondecorating sins?
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