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106 tested, response-winning headlines

from master copywriter John Caples1. They laughed when I sat down at the

piano but when I started to play!

2. They grinned when the waiter spoke tome in French but their laughter

changed to amazement at my reply

3. Do you make these mistakes inEnglish? 4. Do you make these travel mistakes?5. How a fool stunt made me

a star salesman

6. How a strange accident savedme from baldness

7. Who else wants a screen star figure? 8. Who else wants a lighter cake in halfthe mixing time?

9. Free to brides $2 to others 10. Free to high school teachers$6 to others

11. Announcing the new Ford cars for(year)

12. Are you ashamed of the smellsin your home?

13. Buy no desk until youve seen thissensation of the business show

14. Can you talk about bookswith the rest of them?

15. Car insurance at low costif you are a careful driver

16. Car owners save one gallon of gasin every ten

17. Double your money back if this isntthe best onion soup you ever tasted

18. Free book tells you 12 secrets ofbetter lawn care

19. Get rid of money worries for good 20. Girls Want quick curls?21. Greatest Bible news in 341 years 22. Great new discovery kills kitchenodors quick! makes indoor air

country fresh

23. Hand woven by the mountain peopleof New Mexico

24. Have you any of these five skintroubles?

25. Have you these symptoms of nerveexhaustion?

26. Heres how to have a long andhealthy life

27. Heres a quick way to break up a cold 28. How a man of 40 can retire in 15 years29. How I became popular overnight 30. How I improved my memoryin one evening31. How I made a fortune with a fool

idea

32. How investors can save 75% on brokercommissions this year

33. How I raised myself from failureto success in selling

34. How I retired on a guaranteed incomefor life

35. How I started a new life with $7 36. How $7 started me on the roadto $35,000 a year

37. How the next 90 days can changeyour life

38. How to beat tension without pills39. How to collect from Social Security

at any age

40. How to do your Christmas shoppingin 5 minutes

41. How to feel fit at any age 42. How to get rid of an inferiority complex43. How to get your cooking bragged

about

44. How to have a cool, quiet bedroomeven on hot nights

45. How to make money writingshort paragraphs

46. How to stop worrying47. How to stretch your inflated money

48. How to win friends and influencepeople

49. How $20 spent may save you $2,000 50. How you can get a loan of $50051. If you are a careful driver you can

save money on car insurance

52. I gambled a postage stamp and won$35,840 in 2 years

53. I lost that ugly bulge in 2 minutes 54. Imagine me holding an audiencespellbound for 30 minutes!

55. It cleans your breath while it whitensyour teeth

56. Ive tried em all, but this is the polish Iuse on my own car

Frank Mills, Essex Garage57. I was tired of living on low pay so I

started reading the Wall Street

Journal By a Subscriber

58. Lose ugly fat an average of 7 poundsa month

59. Men who know it all are not invitedto read this page

60. Money-saving bargains from Americasoldest diamond discount house

61. New a cream deodorant whichsafely stops perspiration

62. New house paint made by Du Pontkeeps your white house whiter

63. No time for Yale. took college home 64. Now! Own Florida land the easy way $20 down and $20 a month

65. 161 new ways to a gourmets heart in this fascinating book for cooks

66. One place-setting freefor every three you buy

67. Order Christmas gifts nowpay after January 20

68. Owners save 20% to 50% on fuelwith the G.E. Oil Furnace

69. Play guitar in 7 days or money back 70. Quick relief for tired eyes71. Readers Digesttells why filtered

cigarette smoke is better for your

health

72. 7 ways to break the overweight habit73. 10 ways to beat the high cost of living 74. The deaf now hear whispers75. The lazy mans way to riches 76. The most amazing Shakespeare

bargain ever offered

77. The most comfortable shoes youveever worn or your money back

78. The most complete and most scholarlydictionary in the English language

$17.50 Publishers list price: $90

79. The secret to making people like you 80. The tastiest ocean treat fromGloucester plump, tender, juicy saltmackerel fillet

81. They thought I was crazy to ship liveMain lobsters as far as 1,800 miles

from the ocean

82. Thousands have this priceless giftbut never discover it

83. Thousands now play who neverthought they could

84. To a $15,000 man who would liketo be making $30,000

85. To a man who is 35 and dissatisfied 86. To a mother whose child isthree years old

87. To men who want to be independentin the next 10 years

88. To men who want to quit worksome day

89. Tonight serve this ready-mixedchocolate pudding

90. To people who want to writebut cantget started

91. Wanted safe men for dangeroustimes

92. Wanted your services as a high-paidreal estate specialist

93. What makes a woman loveable? 94. Whats new in summer sandwiches?

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95. Whats wrong in this picture? 96. When doctors feel rotten this iswhat they do

97. Which of these five skin troubleswould you like to end?

98. Who else wants a whiter washwith no hard work?

99. Why G.E. bulbs give more light thisyear

100.Will you give me 7 days to prove I canmake you a new man?

101.Will your scalp stand the fingernailtest?

102.You dont have to be rich to retire on aguaranteed income for life

103.Youre never too old to hear better 104.Linen napkin luxury at a papernapkin price

105.Throw your wax can in the trash canthe new no-wax floor is here

106.Can you spot these 7 commondecorating sins?