hbr jiitnoida akshita

Global leader in Branded Consumer goods.Had 2 dozen $1 billion brands known worldwide.First company to advertise directly to consumers. Seasoned marketer with strong consumer research, a powerful innovation network, an evolving marketing strategy, strong marketing talent, and the world’s largest financial commitment to advertising.

In 2010, total sales : $788.94 billion

Net income : $12.74 billionMarket Capitalization : $186.63 billion

48%

34%

18%

Sales Percentage

Household Care

Beauty & Grooming

Health & Well Being

42%

21%

15%

13%9%

Regional Sales

North America

Western Europe

Asia

Central & Eastern Europe & Middle East & Africa

Latin America

To provide branded products and services of superior quality and value that improve the lives of the world’s

consumers.

To be the best consumer products and services company in the world.

INTERNATIONAL EXPANSION

Builds Customer Relationship Management (CRM)

Better Designing & Innovation

Return on Marketing Investment

Customer Centric Marketing

Multibranding and Leveraging

DIGITAL MARKETINGP&G Website CampaignsMobile ad CampaignsOld Spice YouTube video campaign

SOCIAL MEADIA MARKETINGSeparate Facebook page for each productsManofthehouse.com for household advice to menCapessa for women on Yahoo

P&G was a company with strong R&D and consumer research, high quality product performance, powerful innovation, evolving marketing strategy, strong marketing talent and strong commitment on media spending budget.

Never give your consumer a product based reason to switch away from your brand.P&G must focus more on digital marketing trends and developing interactive brand

communities because word of mouth through social media becomes a powerful promotional tool to the consumers today.

DISCLAIMERCREATED BY AKSHITA BANSAL, JIIT NOIDA, DURING A MARKETING INTERNSHIP UNDER

THE GUIDANCE OFPROF. SAMEER MATHUR, IIM LUCKNOW.