have you had your 5 a day?

HAVE YOU HAD YOUR 5 A DAY?

YOUR 5 A DAY CHALLENGE!These 5 challenges will help you

understand where you are today…

… if you want answers, or clarifications, then please contact: 01962 605 000For Many Happy Returns

AVOID A WIPEOUT

No.1 – CONVERSION RATE?

The MOST important value, without it, you’ll

never know what will be profitable for you

Many Happy Returns to You

CONVERSION RATE AVERAGES

• Consumer sites – 2.5% • Business to Business – 1%• Niche sites (low competition)

– 5%How does your site compare? Conversion Rate is Crucial

No.2 – MEASURES?• Do you have analytics?• How frequently do you use it?• Have you setup ‘goals’?• Do you tag all emails and adverts?• Do you measure your results?

Many Happy Returns of the Day

MEASURED WARNING SIGNS• Bounce rate over 40%• Time on site under 1 minute• Conversion rate under 1%• Repeat visits under 20%

Does Your Site Come Unstuck?

IT’S NO YOLKING MATTER!

No.3 – OPTIMISED FOR SEO?• Do you have good rankings?• On search terms with high traffic?• Does SEO give 25%+ of visitors?• Do you know what your

homepage title is?

For Many Happy Returns

YOUR SEO ‘FAILS’ IF YOU…• Only rank for your brand name• Only rank for low-traffic terms• Are spending for no increase in

visits• Are spending more than is returned

to youFound or Found Out?

No.4 – SEEING GROWTH?• Are you using PPC on Yahoo &

Bing?• Are you reaching Google display &

Doubleclick networks?• Are you building an email list?• Do you have CRM in place?

Many Happy Returns of the Day

DOUBLE TRADE EVERY YEAR!• Grow your PPC• Grow advertising reach• Build your email lists• Remarket to visitors AND customersIf you’re static, you’re being overtaken.

Expand and Extend

GOT THAT SINKING FEELING?

No.5 – GETTING THE RETURN?

• Do you have a regular revenue report?• Does it cover all costs and spend?• Do you split out different activities?• Do you track both email and phone

conversions?Many Happy Returns to You

BE MORE DEMANDING!• Expect your website to convert• Push your marketing to perform• Measure every digital activity

engaged• Optimise, and again, and again

Performance = Pushing the Limits

PREPARE

TUNE

OPTIMISE

PERFORM

ABOUT ERGO DIGITALWe are 100% focused on generating returns for all clients.Can we help? Call 01962 605 000 and find out for yourself!

Get an Unfair Advantage