harnessing the power of social media

Harnessing the power of Social MediaSteve WheelerPlymouth University

6AccessibilityAttenuation

AccountabilityAmplificationAuthenticity

Accuracy

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The answer is in the room

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Accessibility

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http://truedantalion.blogspot.co.uk/2011/09/silver-surfers.html

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http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html

Source: InternetWorldStats.com www.Pingdom.com 2011 Figures

Source: InternetWorldStats.com www.Pingdom.com 2011 Figures

Social Media use in 2012

>850 Million(100 billion connections)

>400 Million >150 Million

>260 Million

>14 million

articles

>4 Billion imagesSources from service providers and also http://econsultancy.com

2 Billion views/day24 hours/minute

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>170 Million

>90 Million

Attenuation

Social Connectivity

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http://i.imwx.com

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Information overload

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Aggregators and curators

Semantic search• Navigational search: Looking for a specific

document. Search using key word (tags)• Research search: Looking for a number of

documents which together will give you what you want. Search using phrases.

http://flickr.com/photos/onemanwalking/2570939976/

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Computational Knowledge Engines

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Finding, storing and sharing

delicious.com

diigo.com

faves.com(Bluedot)

Social tagging, bookmarking and folksonomies.

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The gene has its cultural analogue too: the meme. In cultural evolution, a meme is a replicator and propagator – an idea, a fashion, a chain letter, or a conspiracy theory. On a bad day, a meme is a virus.

Lowenstein, 1999

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http://www.openparenthesis.org/2007/10/12/jenkins-forrester

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http://www.flickr.com/photos/will-lion/3601144842/sizes/l/in/photostream/

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25 million views 46 million views

447 million views51 million views

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http://knowyourmeme.com/photos/253888-viral-videos

Viral Videos

http://knowyourmeme.com/photos/253882-viral-videos#content_title

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Why does some content go viral?

Accountability

“Lt. Pike” Meme

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Sunday in the Park with Pike

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Having a Bad Knight

The Circle of Pike

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‘Pike both denies and betrays’

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“For all the money, tax revenue and intelligence that Western governments have at their disposal, they

seemingly cannot get their heads around a simple enough concept that wherever one is, someone is watching and

recording.” - Zack Whitaker

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http://www.flickr.com/photos/bhikku/1187679/

“Everything you do now ends up on your permanent record. The best plan is to overload Google with a

long tail of good stuff and to always act as if you’re on candid camera. Because you are”. – Seth Godin

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“This man’s death might have been swept under the carpet if a member of the public had not been videoing it.

“If you suspect something, don’t rely on the Police. Report it to the Internet.

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http://www.alan.com/2011/02/08/high-school-teacher-loses-job-because-of-facebook-picture-holding-beer-and-wine/

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Amplification

http://www.ampcov.co.uk/about-us.php

Event Amplification

http://www.slideshare.net/timbuckteeth/web-30-the-way-forward

Content Amplification

http://theawesomer.com/the-t-mobile-dance/8826/

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Social Amplification

Social mobilisation

http://socialcapital.files.wordpress.com/2011/01/tunisia-cc-marcovdz.jpg

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Authenticity

How reliable is the Web?

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Who can you trust online?

http://grewordlist.files.wordpress.com/2010/10/perfidious.png

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http://www.themodernman.com

“60% of all Internet pages

contain misleading information.”

- Thomas Edison

We need ‘digital wisdom’

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“Lee Harvey and the Wailers”(Lee Harvey did not jam alone)

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http://www.myspace.com/hsu/photos/6850630

Accuracy

http://www.nature.com/news/2004/040802/full/news040802-3.html

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“Knowledge that is acquired under compulsion obtains no hold on the mind.”

- SocratesPlato

http://www.fotopedia.com/items/flickr-713124904

Darwikianism Stev

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Wikipedia is crowdsourcing

evaluation

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=?

=?

=?

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=?

=?

=?

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=30

=30

=32

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Wisdom of Crowds...

vs

Stupidity of Mobs

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Crowdsourcing knowledge:‘Community as curriculum’

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1) Choose 4 significant items in the room2) Write a one word description for each on your post-it notes3) Stick the post-it notes on the items

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Twitter is not just about breakfast!

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p://ww

w.lythhillhouse.com

/breakfast.html

Twitter as a libraryTwitter as a street corner

Twitter as a broadcast channel Twitter as amplification

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“If you think of the Web mainly as a place to look up things, you are

missing the point”. – Alec Couros (2012)

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