harnessing the power of social media
TRANSCRIPT
Harnessing the power of Social MediaSteve WheelerPlymouth University
6AccessibilityAttenuation
AccountabilityAmplificationAuthenticity
Accuracy
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The answer is in the room
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Accessibility
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http://truedantalion.blogspot.co.uk/2011/09/silver-surfers.html
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http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
Social Media use in 2012
>850 Million(100 billion connections)
>400 Million >150 Million
>260 Million
>14 million
articles
>4 Billion imagesSources from service providers and also http://econsultancy.com
2 Billion views/day24 hours/minute
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>170 Million
>90 Million
Attenuation
Social Connectivity
cc S
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http://i.imwx.com
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Information overload
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Aggregators and curators
Semantic search• Navigational search: Looking for a specific
document. Search using key word (tags)• Research search: Looking for a number of
documents which together will give you what you want. Search using phrases.
http://flickr.com/photos/onemanwalking/2570939976/
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Computational Knowledge Engines
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Finding, storing and sharing
delicious.com
diigo.com
faves.com(Bluedot)
Social tagging, bookmarking and folksonomies.
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The gene has its cultural analogue too: the meme. In cultural evolution, a meme is a replicator and propagator – an idea, a fashion, a chain letter, or a conspiracy theory. On a bad day, a meme is a virus.
Lowenstein, 1999
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http://www.openparenthesis.org/2007/10/12/jenkins-forrester
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http://www.flickr.com/photos/will-lion/3601144842/sizes/l/in/photostream/
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25 million views 46 million views
447 million views51 million views
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http://knowyourmeme.com/photos/253888-viral-videos
Viral Videos
http://knowyourmeme.com/photos/253882-viral-videos#content_title
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Why does some content go viral?
Accountability
“Lt. Pike” Meme
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Sunday in the Park with Pike
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Having a Bad Knight
The Circle of Pike
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‘Pike both denies and betrays’
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“For all the money, tax revenue and intelligence that Western governments have at their disposal, they
seemingly cannot get their heads around a simple enough concept that wherever one is, someone is watching and
recording.” - Zack Whitaker
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http://www.flickr.com/photos/bhikku/1187679/
“Everything you do now ends up on your permanent record. The best plan is to overload Google with a
long tail of good stuff and to always act as if you’re on candid camera. Because you are”. – Seth Godin
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“This man’s death might have been swept under the carpet if a member of the public had not been videoing it.
“If you suspect something, don’t rely on the Police. Report it to the Internet.
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http://www.alan.com/2011/02/08/high-school-teacher-loses-job-because-of-facebook-picture-holding-beer-and-wine/
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Amplification
http://www.ampcov.co.uk/about-us.php
Event Amplification
http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
Content Amplification
http://theawesomer.com/the-t-mobile-dance/8826/
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Social Amplification
Social mobilisation
http://socialcapital.files.wordpress.com/2011/01/tunisia-cc-marcovdz.jpg
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Authenticity
How reliable is the Web?
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Who can you trust online?
http://grewordlist.files.wordpress.com/2010/10/perfidious.png
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http://www.themodernman.com
“60% of all Internet pages
contain misleading information.”
- Thomas Edison
We need ‘digital wisdom’
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“Lee Harvey and the Wailers”(Lee Harvey did not jam alone)
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http://www.myspace.com/hsu/photos/6850630
Accuracy
http://www.nature.com/news/2004/040802/full/news040802-3.html
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“Knowledge that is acquired under compulsion obtains no hold on the mind.”
- SocratesPlato
http://www.fotopedia.com/items/flickr-713124904
Darwikianism Stev
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Wikipedia is crowdsourcing
evaluation
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=30
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=32
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Wisdom of Crowds...
vs
Stupidity of Mobs
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Crowdsourcing knowledge:‘Community as curriculum’
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1) Choose 4 significant items in the room2) Write a one word description for each on your post-it notes3) Stick the post-it notes on the items
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Twitter is not just about breakfast!
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p://ww
w.lythhillhouse.com
/breakfast.html
Twitter as a libraryTwitter as a street corner
Twitter as a broadcast channel Twitter as amplification
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“If you think of the Web mainly as a place to look up things, you are
missing the point”. – Alec Couros (2012)
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