happifest - children's festival of creativity

On the Occasion of Children’s Day introducing

14th – 15th Nov 2015MMRDA Grounds, BKC, Mumbai

Vision

to become an enabler for improving the Creative Index* of India which currently

ranks at 99th position among 139 nations worldwide

*http://martinprosperity.org/media/Global-Creativity-Index-2015.pdf

i s an event f o r t he ch i ld ren and the i r f am i l i e s

t o t ake t ime out and e xpe r i ence a wo r l d that i s away f r om eve r yday g ad get s and

s c reens .

Discover the child’s hidden talents through creative explorations

Make Indian culture cool !

Open up minds by changing mindsets (for parents)

See Absorb Play

Explore Experiment Imagine

Why Now?

Creativity and Innovation is linked to the overall prosperity of a nation

Lack of high quality interventions dedicated to creative thinking & problem solving for kids

With increase in international exposure and disposable income Indian parents demand the best experiences for their kids

Gap

School curriculum not geared towards fostering creative thinking unlike developed nations

Archaic educational system encourages rote learning and stifles innovation

Education is more transactional rather than transformational

What HappiFest

is NOT

Just another Pop Up

Fun Fiesta

Traditional MelaFlea Market

Food Festival

Outdoor shopping mall

Amusement Park

Creativity Culture

International BenchmarksWe have benchmarked ourselves against the

best family friendly festivals in the world

Indian Kids Events (contd..)

In India there is no single event which match our vision however the following are noteworthy

Target Group

Primary TG :Kids (age 4-14yrs) & Parents

Income Bracket:Affluent & Upper middle class

Make it a permanent fixture and must visit event pan India

Organize sub editions locality wise as well as city wise eg : HappiFest Powai, HappiFest Coimbatore

Build HappiFest as an attraction in the format of a residential festival

Debundle & launch associated services around it like

1. HappiMrkt :Online curated marketplace for kids learning, development & entertainment

2. HappiTalks : Unplugged talks for parents for changing mindsets3. HappiLearn : Creative modules for seamless learning through fun4. HappiPlay : Development through sports & physical activities

How will we achieve that

Who’s behind

MonicaNiloy

Deenaz

https://www.linkedin.com/pub/monica-debnath/55/b62/586

https://www.linkedin.com/in/deenazfuljhalay

https://in.linkedin.com/in/niloydebnath

That’s Us!

100% Curated, 100% special

30 + workshops….& much much more

▸Ambience

Installations

What's in it for you?

• Participate as a Sponsor, Exhibitor, Educator, Entertainer or Partner

• Be a part of this movement and make a difference

• Presenting Partner• Associate Partner• Main Stage Partner • Workshop Area Partners• Activity Partner• Culinary Partner• Beverage Partner• Ticketing Partner• Transportation Partner• Media Partners ( Online,

Radio, TV, Print)• Customized options

available

Partnership Opportunities

Opportunities Available fromINR 1L – INR 25L

Promotion plan

Social Media PR

• Website, Facebook Page, Twitter, Blogger Outreach

• Strong Hashtag, Paid Promotions, Teaser Content, Contests & Giveaways

• Pre Campaign : Interviews in trade magazines to create traction

• Campaign : Placement in major mainline print publications (TOI, HT, DNA, Mid Day, Asian Age, Indian Express) about event, venue, time, Big Story, Interview slots in key radio stations

• Powai Moms, MulundMoms, First Moms Club, Mompreneurs India, Kid Stop Press, Farmers Market, Mycity4Kids, Grooming Babies, Couch Tomatoe, Kala GhodaFestival, Young Explorers Magazine, NIE

Associationsplanned

Contact

Niloy : + 91 98200 60340Monica : + 91 9920904774Deenaz : + 91 7738275553

Or by

Thanks!

anyquestions?

?

www.happifest.comwww.facebook.com/HappiFest