hannah rudman221008

Hannah@hannahrudman.comRUDMAN

CONSULTING

22nd October 2008

HANNAH RUDMAN

From push… to pull:

personalisation, participation, co-production and porosity!

www.slideshare.net/hanrudman

CONSULTING

National Office of Statistics reports…

57% homeshave internetaccess -

c.85%connectionsbroadband

c.95%population havemobile phone

CONSULTING

Diminishing digital divide?

• Connectivity and kit– 87.6% UK homes have digital TVs– 300m smartphones in the world,– Nokia making an entry level handset,– Malawi building IT infrastructure for smartphones not

• Convergence– In a few years time,mobile devices will hold 10TB data (10,000 GB)

CONSULTING

From push to pull

• Business is changing

– Networked, distributed

CONSULTING

From push to pull: Media

• Time shifted content

CONSULTING

National Theatre: new models of bringingtogether art & audiences

“It's more enjoyable to be inthe swim than chasing thewave”.Nick Starr,Chief Exec.

“Technology is in the rightplace now. The softwaredesign is there, more andmore people havebroadband with movingpictures and delivery isfree.”

CONSULTING

People want to do more than attend

• Personalise• Participate• Co-produce• Create meaning

– Alan Brown’s latest research: WolfBrown

This affects:– Business models– Organisations’ operations– Artistic practice

CONSULTING

“We-think”

“We-Think: the power of mass creativity is about what therise of the likes of Wikipedia and Youtube, Linux andCraigslist means for the way we organise ourselves, not justin digital businesses but in schools and hospitals, cities andmainstream corporations. My argument is that these newforms of mass, creative collaboration announce the arrivalof a society in which participation will be the key organisingidea rather than consumption and work. People want to beplayers not just spectators, part of the action,not on the sidelines.”

Charles Leadbeater, thinker and author.www.wethinkthebook.net

CONSULTING

A change in how art is created"The newest digital technologies are returning us to the most ancient

form of media - one in which a natural order is restored;our individual stories and ideas take center stage,

with the rest of the world as a backdrop”.June Cohen, (TED) conference director

CONSULTING

Some co-production

CONSULTING

Status Stories

CONSULTING

Status Stories

• Conversation starters

CONSULTING

Status Stories: story caching

CONSULTING

Survival Features!

•Participation ✔•Personalisation ✔•Co-production ✔

•Porosity

CONSULTING

Change of mindset

CONSULTING

A change in organisational structure

• Cornerhouse

“…arts organisations must do more to help one another. Arts

organisations learn too little from one another. Peer-to-peer support, mutual problem

solving and networking to share

resources is rare”.

Charles Leadbeater“Arts Organisations in the 21st Century

10 Challenges”

CONSULTING

New tools and distribution channels…what does it mean for your organisation?

• Photo phones

• Video phones

• Skype recording

CONSULTING

Intentful customers

• “Make me move” - make me be there?

• Audience as co-programmer

– Eventful, thepoint,

CONSULTING

From push to pull to porosity…

• Expect to have profound discussions!

• Expect to change!

• THANKS for listening!

I’m porous…Stay in touch!Hannah@hannahrudman.comwww.hannahrudman.com

http://del.icio.us/hanrudman/

hannah rudman221008

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