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[email protected] RUDMAN CONSULTING 22nd October 2008 HANNAH RUDMAN From push… to pull: personalisation, participation, co- production and porosity! www.slideshare.net/hanrudman

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Page 1: Hannah Rudman221008

[email protected]

CONSULTING

22nd October 2008

HANNAH RUDMAN

From push… to pull:

personalisation, participation, co-production and porosity!

www.slideshare.net/hanrudman

Page 2: Hannah Rudman221008

[email protected]

CONSULTING

Page 3: Hannah Rudman221008

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CONSULTING

National Office of Statistics reports…

57% homeshave internetaccess -

c.85%connectionsbroadband

c.95%population havemobile phone

Page 4: Hannah Rudman221008

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CONSULTING

Diminishing digital divide?

• Connectivity and kit– 87.6% UK homes have digital TVs– 300m smartphones in the world,– Nokia making an entry level handset,– Malawi building IT infrastructure for smartphones not

PC

• Convergence– In a few years time,mobile devices will hold 10TB data (10,000 GB)

Page 5: Hannah Rudman221008

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CONSULTING

From push to pull

• Business is changing

– Networked, distributed

Page 6: Hannah Rudman221008

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CONSULTING

From push to pull: Media

• Time shifted content

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CONSULTING

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CONSULTING

Page 9: Hannah Rudman221008

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CONSULTING

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CONSULTING

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CONSULTING

National Theatre: new models of bringingtogether art & audiences

“It's more enjoyable to be inthe swim than chasing thewave”.Nick Starr,Chief Exec.

“Technology is in the rightplace now. The softwaredesign is there, more andmore people havebroadband with movingpictures and delivery isfree.”

Page 12: Hannah Rudman221008

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CONSULTING

People want to do more than attend

• Personalise• Participate• Co-produce• Create meaning

– Alan Brown’s latest research: WolfBrown

This affects:– Business models– Organisations’ operations– Artistic practice

Page 13: Hannah Rudman221008

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

“We-think”

“We-Think: the power of mass creativity is about what therise of the likes of Wikipedia and Youtube, Linux andCraigslist means for the way we organise ourselves, not justin digital businesses but in schools and hospitals, cities andmainstream corporations. My argument is that these newforms of mass, creative collaboration announce the arrivalof a society in which participation will be the key organisingidea rather than consumption and work. People want to beplayers not just spectators, part of the action,not on the sidelines.”

Charles Leadbeater, thinker and author.www.wethinkthebook.net

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

A change in how art is created"The newest digital technologies are returning us to the most ancient

form of media - one in which a natural order is restored;our individual stories and ideas take center stage,

with the rest of the world as a backdrop”.June Cohen, (TED) conference director

Page 25: Hannah Rudman221008

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CONSULTING

Some co-production

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

Status Stories

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CONSULTING

Status Stories

• Conversation starters

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

Status Stories: story caching

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CONSULTING

Survival Features!

•Participation ✔•Personalisation ✔•Co-production ✔

•Porosity

Page 39: Hannah Rudman221008

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CONSULTING

Change of mindset

Page 40: Hannah Rudman221008

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

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CONSULTING

A change in organisational structure

• Cornerhouse

“…arts organisations must do more to help one another. Arts

organisations learn too little from one another. Peer-to-peer support, mutual problem

solving and networking to share

resources is rare”.

Charles Leadbeater“Arts Organisations in the 21st Century

10 Challenges”

Page 45: Hannah Rudman221008

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CONSULTING

New tools and distribution channels…what does it mean for your organisation?

• Photo phones

• Video phones

• Skype recording

Page 46: Hannah Rudman221008

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CONSULTING

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CONSULTING

Intentful customers

• “Make me move” - make me be there?

• Audience as co-programmer

– Eventful, thepoint,

Page 48: Hannah Rudman221008

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CONSULTING

From push to pull to porosity…

• Expect to have profound discussions!

• Expect to change!

• THANKS for listening!

I’m porous…Stay in [email protected]

http://del.icio.us/hanrudman/