handdowns.co.uk - helping local parents save on school uniforms
Post on 29-Aug-2014
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The Team at Handdowns.co.uk
Angus
Ava
Carina Charles Linda
Louise Sharon
Chris Manju
TEAM SQUARED!GROUP 3
Executive Summary
“ Helping local parents to save on school uniforms”
An ecommerce website that facilitates the buying and selling of second-hand school clothes which can be very expensive when bought new.
Market size for new uniform is between £75m and £100m*
2000 Independent
Schools
Problems- New uniforms are expensive for some independent schools- Buying second hand uniforms can be tricky- Children outgrow uniforms quickly
Solutions- Handdowns.co.uk offers the chance to buy pre-owned uniforms and save cash- Clothes can be recycled once outgrown reducing clutter
NEED
So Much to Re-Sell!Oundle School Example
• 2 navy blazers with school badge
• 2 pairs charcoal grey trousers• 8 school regulation shirts
(striped)• 1 pair black leather shoes• 10 pairs socks• 1 school tie• 2 house ties• 1 dark grey or navy suit
• 1 plain navy woollen or house scarf
• 10 pairs pants• 3 pairs pyjamas• 1 dressing gown• 1 pair slippers• 1 umbrella• School navy pullover opt• School navy coat optional
Unique Value PropositionPain Relievers
Round the clock access
Time & money saving
Happy child / happy parent
Gain CreatorsSave moneyEfficiency
24/7 ordering, free next day delivery
Unmanned collection point
UVP
Good quality used uniform/kits for busy parents in their local
area, 24/7!
Relieve the pressure of having to fund and find kits parents need
quickly and easily for their child at their local school
Unfair Advantage• Mobile Compatible: by offering the site
on all platforms (PC, tablet and mobile) access 24/7 anywhere
• Find What You Want: advanced search function
• Buy Easily at Best Price: option to buy at auction or buy now
• Transparency: easy price comparison
Competitive EnvironmentOffline
• Second hand uniform and sports shops in schools
• New uniform and sports shops in schools
• New uniform special outfitters
Online
• www.schooluniform.co.uk• www.uniformswap.co.uk• www.unicycle4schools.com• www.blazered.co.uk• www.preloved.co.uk• www.gumtree.com• www.ebay.co.uk
Key Partners, Activities and Resources
Partners
• Partners with Bursars• Partners with Governors• Partners with Parents’
Associations• Partners with Friends of
Schools
Activities• Build and maintain website• Take payment via PayPal• Secure buyers and sellers in
marketplace• Employ staff• Administration• Customer service• Marketing
Customer Segments
• Parents requiring school uniform
• Parents wishing to sell school uniform
• Schools looking to gain funds
Early AdopterParent of prep school student on a sponsored place
B2C C2C C2B
Segments will be geographical, school specific, gender, size specific and differ across nursery, pre-prep, prep, senior and sixth form in independent sector.
Meet Diane…
Customer Relationships and Channels
• Websites• LEA website• Forums/communities• Blogs• PPC – ‘school uniform’• Citizens Advice Bureau and
similar
Channels
Relationships
LEA (state sector)
Governors
Friends
Parents’ Associations
Bursars
Revenue Streams
Year 1 Year 2 Year 3 Year 4 Year 5£0
£500,000
£1,000,000
£1,500,000
£2,000,000
£2,500,000
£3,000,000
£3,500,000
£4,000,000
£4,500,000
£5,000,000
Cost StructuresSetup/Implementation £
Content marketing 1,000
Web development 6,400
Registration/ins 400
Total 7,800
Running per annum £
Hosting 260
Maintenance 4160
Wages 26,000
Wages (Customer Service) 26,000
Advertising 5,000
Contingency 10,000
Total 71,420
Headline Figures Years 1 - 5Year 1 Year 2 Year 3 Year 4 Year 5
Sales £27,400 £164,400 £761,400 £2,920,000 £4,470,000
Cost of sales £12,220 £10,000 £30,000 £30,000 £45,000
Gross profit £15,180 £154,400 £731,400 £2,890,000 £4,425,000
Expenses £79,220 £100,000 £180,000 £210,000 £265,000
Net profit -£51,820 £64,400 £581,400 £2,710,000 £4,205,000
MetricsO
nlin
e st
ore
sale
s • Site visitors• Conversion rate• Shopping basket
abandonment• Sales• Most/least popular
items• Most/least popular
areas/schools Soci
al M
edia
Met
rics • Content appreciation
• Content amplification
• Sentiment• Conversational
exchange• No. of fans
Thank you for listening!Any questions?
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