guido ghedin – an eye on china

AN EYE ON CHINA

Young Digital Lab - Milan, March 14-15 2013

DIFFERENTDIGITAL LANDSCAPES

A VIEWPOINT ON

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

INDIABiggest country on Facebook by 2015.

source: BusinessWeek, 2012

Young Digital Lab - Milan, March 14-15 2013

PHILIPPINESOver 93% of Internet users are on Facebook.

source: Social Bakers

Young Digital Lab - Milan, March 14-15 2013

INDONESIA2.4% of all tweets come from Jakarta.

source: Semiocast, 2012

Young Digital Lab - Milan, March 14-15 2013

SWAZILAND92,5% of users access Facebook from a phone.

source: Social Bakers

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

In Russia, Vkontakte has 45 million users. Facebook just reached 7,5 million users.

Young Digital Lab - Milan, March 14-15 2013

Facebook took 5 years to pass Mixi in Japan. LINE mobile app took 1 year to pass both.

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

BILLION PEOPLEOVER 1.3

Young Digital Lab - Milan, March 14-15 2013

UNDER 30500 MILLION

Young Digital Lab - Milan, March 14-15 2013

OVER 550 MILLIONINTERNET USERS

Young Digital Lab - Milan, March 14-15 2013

SHENZHEN IS THEMOST CONNECTED CITY

Young Digital Lab - Milan, March 14-15 2013

1.1 BILLIONMOBILE USERS

Young Digital Lab - Milan, March 14-15 2013

OVER 350 MILLION3G/SMARTHPONE USERS

Young Digital Lab - Milan, March 14-15 2013

IN ONE YEAR (2011-2012)50M TO 200M 3G USERS

Young Digital Lab - Milan, March 14-15 2013

USE INTERNET VIA PHONE97% OF YOUNG/URBAN

Young Digital Lab - Milan, March 14-15 2013

And they are not on Facebook.

Young Digital Lab - Milan, March 14-15 2013

SHARE!

Young Digital Lab - Milan, March 14-15 2013

DIGITAL LANDSCAPE IN CHINA:THE THREE GIANTS

Young Digital Lab - Milan, March 14-15 2013

TENCENTQQ app has 700M users

GAMING & MESSAGING

ECOMMERCE ALIBABAwith Taobao & Tmall

BAIDU 92% of the market share

SEARCH

Young Digital Lab - Milan, March 14-15 2013

SOCIAL MEDIA IN CHINA:A QUICK INTRO

Young Digital Lab - Milan, March 14-15 2013

SINA WEIBOthe main social network: over 300M users

YOUKU + TUDOUvideo sharing platform(s)

KAIXIN001another social network with over 100M users

WEIXIN/WECHATTencent’s mobile messaging & social ntwk app

RENRENa social network founded in 2005 (over 100M users)

plus

Young Digital Lab - Milan, March 14-15 2013

LET’S PLAY A LITTLE GAME

Young Digital Lab - Milan, March 14-15 2013

RenRen

Young Digital Lab - Milan, March 14-15 2013

RenRen

#EyeOnChina

Youku

Young Digital Lab - Milan, March 14-15 2013

DianDian

Young Digital Lab - Milan, March 14-15 2013

Mogujie

Young Digital Lab - Milan, March 14-15 2013

Sina Weibo

#EyeOnChina

TuDing

Young Digital Lab - Milan, March 14-15 2013

Douban

Young Digital Lab - Milan, March 14-15 2013

PaPa

Young Digital Lab - Milan, March 14-15 2013

Taobao

Young Digital Lab - Milan, March 14-15 2013

WeChat

Young Digital Lab - Milan, March 14-15 2013

WeChat

Young Digital Lab - Milan, March 14-15 2013

PinFun

Young Digital Lab - Milan, March 14-15 2013

PinFun

Young Digital Lab - Milan, March 14-15 2013

HOW ABOUT THE WALL?

Young Digital Lab - Milan, March 14-15 2013

source: gizmodo

Young Digital Lab - Milan, March 14-15 2013

source: en.greatfire.org

Young Digital Lab - Milan, March 14-15 2013

JUNE 4th

Young Digital Lab - Milan, March 14-15 2013

MAY 35th

Young Digital Lab - Milan, March 14-15 2013

18th NATIONAL PARTY CONGRESS

(十八大 Shíbā dà)

Young Digital Lab - Milan, March 14-15 2013

SPARTA(斯巴达 Sībādá)

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

HOW ABOUT MARKETING?

Young Digital Lab - Milan, March 14-15 2013

45%

77%

80%

Young Digital Lab - Milan, March 14-15 2013

of luxury consumers in China are under 45.

of consumers think social media make a brand attractive.

of consumers believe primarily on web-based reviews.

THE WEI WAR

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

THREE CASE HISTORIES

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

Young Digital Lab - Milan, March 14-15 2013

vimeo.com/48589953

THANKS!@guido_ghedin

Young Digital Lab - Milan, March 14-15 2013