grsml: establishing a brand presence on facebook
Post on 25-May-2015
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DESCRIPTION
A short presentation detailing methods of establishing a brand presence with Facebook, with pros and cons of each method.
TRANSCRIPT
Facebook: Establishing Brand
Presence
Two main ways to create a presence:•Groups•Fan Pages
Groups
Way to show support & interest.
Some discussion features.
Fan Pages
More dynamic landing page.
Customized information.
Reflects user activity.
Ease of media sharing.
Keep fans updated.
Status updates show up in feeds.
Ability to comment & “like”.
See what users are viewing & doing.
See what engaged your audience.
Get a feel for your demographics.
Conclusion
• Pages are more dynamic and provide more user interaction & insight.
• Groups are relatively stagnant & offer little engagement or insight beyond initially joining.
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