growth hacking - web advertising (4)

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Source: http://www.amoyshare.com/photo-collage-maker-for-win/web-ads-banner.html

Source and more great quotes: http://www.slideshare.net/NewsCred/quotes-about-content-marketing

Source: http://www.wordstream.com/blog/ws/2013/05/29/what-is-inbound-marketing

1. Define target

audience

2. Define advertising goals

3. Keywords + AD text

4. Select the

platform

5. Create & publish

AD

6. Measure effectiven

ess

Source: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/advertising-and-public-relations-13/the-advertising-campaign-88/identifying-the-target-market-436-4153/

*CPC depends on search volume and competition. Using Google Keywods planner you can check estimate prices for CPC

Source: http://www.slideshare.net/WordStream/10-ridiculous-hacks-to-5x-clickthrough-rates/103-FacebookTop_trigrams_inmost_sharedcontent_headlinesResearch

The science of 542

The case for 360

You can now 320

Donald Trump is 313

History of the 307

The art of the 276

The rise of the 268

First time in 262

The future of 259

The age of 258

Source: http://www.slideshare.net/WordStream/10-ridiculous-hacks-to-5x-clickthrough-rates/103-FacebookTop_trigrams_inmost_sharedcontent_headlinesResearch

Source:https://image-store.slidesharecdn.com/acb3a24d-c633-48c2-83cb-4bc3e9b540e4-original.png

1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter https://twitter.com/engagingproject

2. Subscribe to the newsletter on the project web page (now we have your contact and we’ll spam you. Just kidding.)

3. Occasionally receive project newsletters (pretty boring, right?)4. Wait for the invitation for self-assessment test (a little better, right?)5. Wait for the online course about Gamification and Growth hacking (awesome,

right?)6. Become gamifier and growth-hacker (mind blowing, right?)

yes? no

E-mail: tomislav.rozman@bicero.com

Web: www.bicero.com

LinkedIn: http://si.linkedin.com/in/tomislavrozman/

Twitter: https://twitter.com/tomirozman

FB: https://www.facebook.com/bicero

Slideshare: http://www.slideshare.net/tomirozman

Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman

Google+: https://plus.google.com/u/0/105445660420799290456

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