growth hacking : the 6 keys to go viral
Post on 19-Jul-2015
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Growth Hacking: 6 Keys To Go Viral For Your Brand, Product & Content
behavioral residue
EXCITEMENT
Finding the emotion: the 3 WHYs
HAPPINESS
FEAR
SADNESS
POSITIVE
NEGATIVE
Link to a place or a time
make people feel like insiders key ingredients: scarcity + exclusivity
sold $350 millionreturn very low - not enough volume
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