growth hacking : the 6 keys to go viral

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Growth Hacking: 6 Keys To Go Viral For Your Brand, Product & Content

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Page 1: Growth Hacking : The 6 keys to go viral

Growth Hacking: 6 Keys To Go Viral For Your Brand, Product & Content

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behavioral residue

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EXCITEMENT

Finding the emotion: the 3 WHYs

HAPPINESS

FEAR

SADNESS

POSITIVE

NEGATIVE

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Link to a place or a time

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make people feel like insiders key ingredients: scarcity + exclusivity

sold $350 millionreturn very low - not enough volume

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