growth hacking and viral distribution sxsw

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Growth Hacking and Viral Distribution

Ken Zi Wang

Founder/CEO BUZZSTARTER.com

@kenziwangwww.buzzstarter.com

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- Started first eCommerce startup at 19

- Channel: Google Adwords

Crowdsourcing Viral Campaigns

What is Growth Hacking?

Originally - Using software development to achieve massive marketing goals

Now - Practical marketing for startups

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Who is a Growth Hacker?

Characterics:1. Creative

2. Analytical3. Product Driven

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Why do we need Growth Hacking?(Growth Hacking vs Traditional Marketing)

vs

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Why do we need Growth Hacking?(Growth Hacking vs Traditional Marketing)

vs

1. Startups iterate fast

2. Designed for astronomical growth

3. Has to be resource efficient

4. Distribution channels come and go

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How do we do Growth Hacking?(Growth Hacking vs Traditional Marketing)

vs

Viral loop (Dropbox)Platform (FB pages, FB connect)Content Marketing (Pinterest)

Email Marketing (Twitter)Dead Simple Onboarding (Instagram)

Viral Campaign (Dropbox )...

TVRadio

BillboardsMailing

Banner Ads...

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Crowdsourcing Viral Campaigns

Get a friend to joinboth of you get 100 MB for free

DROPBOX

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Crowdsourcing Viral Campaigns

5 lessions from top growth experts

1. Retention > Acquision2. ABCD - Always Be Customer Developing

3. True Growth CANNOT be hacked (focus on human motive)

4. Focus on 1 metric only for a while5. Language is everything

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Where do you get more resources on distribution?

blog.kissmetrics.com

Andrew Chen’s blog

Sean Ellis’ Blog

www.GrowthHelp.com

Crowdsourcing Viral Campaignskenzi@buzzstarter.com