grow your business with your head in the cloud. what is cloud computing ? internet-based computing,...

Grow your business

with your head in the cloud

Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like a public utility.

Concept not new…

• Application Service Provision from late 1990s

• Typically single instance for each customer

• License paid upfront for each service

• Application support burden still rests with customer

Plus….

•Software was not generally web-enabled

•Network delivery speeds were slower

•Provisioning systems were not well developed

•Contract periods were restrictive

1990

Full alignment between enabling factors – hardware, software, communications and service support

2010

SaaS concept works…

• Same software version – lower support costs

• Scale economies via multi-tenant platforms

• Provider responsible for all support software/hardware

• Pay as you grow for both provider and customer

Plus…

• Broadband speeds now match on-premises model

• Applications now developed specifically for the Web

• Flexible contracts including per user per month

• Provisioning systems are now robust and proven

• Big business computing from any location

• Reduced up-front capital expenditure

• No support, management, back-up or upgrades

• Costs increase/decrease with economic cycle

• Transparency and predictability

• Data stored in secure data centre

• Services rapidly deployed and updated

• Energy-efficient environment supports Green IT

• Security

• Compliance

• Auditability

• Cost Control

• Quality of Service

Command Command & Control & Control SystemSystem

Command Command & Control & Control SystemSystem

eircom’s Management Portal

• Provisioning, billing, usage and user admin.

• Consistent performance, security and access

• Policy compliance applied across all users

• Consistent, visible and verifiable formats

• Integrates with existing processes/infrastructure

BEFORE…• IT control• Infrastructure and security• Patches and upgrades• Specialist skills

BEFORE…• IT control• Infrastructure and security• Patches and upgrades• Specialist skills

AFTER…• Flexible access• Simple to install• Automatic upgrades• No capital expenditure• Sales budget

AFTER…• Flexible access• Simple to install• Automatic upgrades• No capital expenditure• Sales budget

www.eircomonlinesoftware.ie

€942,000 spentper hour by Irish online shoppers

A shop, not a bookA shop, not a book

Integrated back-end systems Integrated back-end systems

Open globally 24hrs a dayOpen globally 24hrs a day

Reduce direct sales costsReduce direct sales costs

“The web is key for us. By continuing to make our products available online ,we can tap into demand and expand globally”.

Emer Purcell, Founder

• In 1989 - 300 hampers per year

• In 2009 - more than 30,000 hampers globally

Reaching new markets

www.hampersandco.ieAPP

Online 9.2% 9.2%

NewspaperTV

Magazine

18.7% 18.7%

10.1% 10.1%

14.8% 14.8%

18.1% 18.1%Mobile

Personalise your email marketing

Personalise your email marketing

Get into Social Networking

Get into Social Networking

Use Search Engine Optimisation

Use Search Engine Optimisation

“If I have a special offer or interesting fact, I Twitter it or Facebook it. I am hitting 800 people directly , and integrate the technology into our website” .

Darren Grant, Founder

www.organicsupermarket.ie

Targeting new customers

APP

69% of Irish businesses use Twitter

Manage contact frequency Manage contact frequency

Use database knowledge to personalise messages

Use database knowledge to personalise messages

Capture profile and engagement data

Capture profile and engagement data

Retaining and growing share

APP

Increasing retention by 5% can increase profits by 95%

Applications delivered to your mobile

Applications delivered to your mobile

Meetings, documents, customer database

Meetings, documents, customer database

Responding to customers

Contacts, calendar and email

Contacts, calendar and email

APP

70% of a company’s information is held in an email inbox

Antivirus softwareAntivirus software

Online back up and recovery Online back up and recovery

Secure off-site hostingSecure off-site hosting

“Having all our systems running in two separate locations means we have continuous operations and no downtime”

Robert Shaw, CTO

• Secure, scalable hosting solution which facilitated the company’s rapid growth

www.zapatechnology.com

Remote online accessRemote online access

APP

Software securely hosted

Delivered via an internet connection

Charged per user basis

Thank You

085-174-3899

mdavidson@eircom.ie