grow your business with your head in the cloud. what is cloud computing ? internet-based computing,...
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Grow your business
with your head in the cloud
Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like a public utility.
Concept not new…
• Application Service Provision from late 1990s
• Typically single instance for each customer
• License paid upfront for each service
• Application support burden still rests with customer
Plus….
•Software was not generally web-enabled
•Network delivery speeds were slower
•Provisioning systems were not well developed
•Contract periods were restrictive
1990
Full alignment between enabling factors – hardware, software, communications and service support
2010
SaaS concept works…
• Same software version – lower support costs
• Scale economies via multi-tenant platforms
• Provider responsible for all support software/hardware
• Pay as you grow for both provider and customer
Plus…
• Broadband speeds now match on-premises model
• Applications now developed specifically for the Web
• Flexible contracts including per user per month
• Provisioning systems are now robust and proven
• Big business computing from any location
• Reduced up-front capital expenditure
• No support, management, back-up or upgrades
• Costs increase/decrease with economic cycle
• Transparency and predictability
• Data stored in secure data centre
• Services rapidly deployed and updated
• Energy-efficient environment supports Green IT
• Security
• Compliance
• Auditability
• Cost Control
• Quality of Service
Command Command & Control & Control SystemSystem
Command Command & Control & Control SystemSystem
eircom’s Management Portal
• Provisioning, billing, usage and user admin.
• Consistent performance, security and access
• Policy compliance applied across all users
• Consistent, visible and verifiable formats
• Integrates with existing processes/infrastructure
BEFORE…• IT control• Infrastructure and security• Patches and upgrades• Specialist skills
BEFORE…• IT control• Infrastructure and security• Patches and upgrades• Specialist skills
AFTER…• Flexible access• Simple to install• Automatic upgrades• No capital expenditure• Sales budget
AFTER…• Flexible access• Simple to install• Automatic upgrades• No capital expenditure• Sales budget
www.eircomonlinesoftware.ie
€942,000 spentper hour by Irish online shoppers
A shop, not a bookA shop, not a book
Integrated back-end systems Integrated back-end systems
Open globally 24hrs a dayOpen globally 24hrs a day
Reduce direct sales costsReduce direct sales costs
“The web is key for us. By continuing to make our products available online ,we can tap into demand and expand globally”.
Emer Purcell, Founder
• In 1989 - 300 hampers per year
• In 2009 - more than 30,000 hampers globally
Reaching new markets
www.hampersandco.ieAPP
Online 9.2% 9.2%
NewspaperTV
Magazine
18.7% 18.7%
10.1% 10.1%
14.8% 14.8%
18.1% 18.1%Mobile
Personalise your email marketing
Personalise your email marketing
Get into Social Networking
Get into Social Networking
Use Search Engine Optimisation
Use Search Engine Optimisation
“If I have a special offer or interesting fact, I Twitter it or Facebook it. I am hitting 800 people directly , and integrate the technology into our website” .
Darren Grant, Founder
www.organicsupermarket.ie
Targeting new customers
APP
69% of Irish businesses use Twitter
Manage contact frequency Manage contact frequency
Use database knowledge to personalise messages
Use database knowledge to personalise messages
Capture profile and engagement data
Capture profile and engagement data
Retaining and growing share
APP
Increasing retention by 5% can increase profits by 95%
Applications delivered to your mobile
Applications delivered to your mobile
Meetings, documents, customer database
Meetings, documents, customer database
Responding to customers
Contacts, calendar and email
Contacts, calendar and email
APP
70% of a company’s information is held in an email inbox
Antivirus softwareAntivirus software
Online back up and recovery Online back up and recovery
Secure off-site hostingSecure off-site hosting
“Having all our systems running in two separate locations means we have continuous operations and no downtime”
Robert Shaw, CTO
• Secure, scalable hosting solution which facilitated the company’s rapid growth
www.zapatechnology.com
Remote online accessRemote online access
APP
Software securely hosted
Delivered via an internet connection
Charged per user basis
