grow your business with targeted tv advertising · grow your business with targeted tv advertising...

Grow Your Business With

Targeted TV Advertising

Game Of Thrones

How it works

Household data is stored

on the box.

1

Relevant ads for that

household get sent to the

box via the satellite.

2

When a Sky AdSmart spot

is identified during an ad

break, a hint code will tell

the box to choose the

most relevant stored ad

to play.

3

That ad is then served

seamlessly into the

ad break

4

Family Single

€ Other

Who We Can Target

Mapped to market-leading 3rd

party provider

Proprietary 1st party data

a deep understanding of every household

Mosaic2018

Geographical Segments Demographic Segments

Established Wealth City Achievers

Budgeting Families

Country Choice

Distant Views Diverse Renters

Senior Owners

Family Focus

Industrious Workers

Local Families

Practical PensionersRurban Lifestyle

Urban Starters

Suburban Success

AdSmart Channels

Geographical Segments Demographic Segments

Established Wealth City Achievers

Budgeting Families

Country Choice

Distant Views Diverse Renters

Senior Owners

Family Focus

Industrious Workers

Local Families

Practical PensionersRurban Lifestyle

Urban Starters

Suburban Success

AdSmart Universe Size

527k

Veep

How do we measure?

Household panel:

210 k households whose boxes are connected via broadband

or a phone line and who dial back viewing information

on a daily basis

Impressions:

Where the target household saw at least 75%

of the advert.

No impressions are counted if the viewer fast forwards.

How do we trade?

Charged at cost per Impression:

Cost per impression varies by audience selected.

The AdSmart Effect

Campaign

20 Jun – 31 Jul

Sky Households Location

Experian Mosaic; Established Elites,

Upwardly Mobile, City

Centre Mix, Struggling

Society, Careers & Kids,

Young & Mortgaged &

Better Off Greys

Dublin

GoCar

Winner: Best Use of Innovation

Production Fund

o

1. Utilise the power of TV and advertise to a niche

or geo-demographic market

2. Significant reduction in price compared to a

traditional TV campaign.

3. Allows many advertisers to get on TV for the first

time

4. Only charged when the target household has

seen at least 75% of the advert. of the advert

5. We can help you get on air with our production

fund. Talk to us!

Gareth Genockey

Sales Controller, Advanced Advertising, Sky Media

Gareth.Genockey@sky.ie

086 0129812

Thank you