grow your business with targeted tv advertising · grow your business with targeted tv advertising...
TRANSCRIPT
Grow Your Business With
Targeted TV Advertising
Game Of Thrones
How it works
Household data is stored
on the box.
1
Relevant ads for that
household get sent to the
box via the satellite.
2
When a Sky AdSmart spot
is identified during an ad
break, a hint code will tell
the box to choose the
most relevant stored ad
to play.
3
That ad is then served
seamlessly into the
ad break
4
Family Single
€ Other
Who We Can Target
Mapped to market-leading 3rd
party provider
Proprietary 1st party data
a deep understanding of every household
Mosaic2018
Geographical Segments Demographic Segments
Established Wealth City Achievers
Budgeting Families
Country Choice
Distant Views Diverse Renters
Senior Owners
Family Focus
Industrious Workers
Local Families
Practical PensionersRurban Lifestyle
Urban Starters
Suburban Success
AdSmart Channels
Geographical Segments Demographic Segments
Established Wealth City Achievers
Budgeting Families
Country Choice
Distant Views Diverse Renters
Senior Owners
Family Focus
Industrious Workers
Local Families
Practical PensionersRurban Lifestyle
Urban Starters
Suburban Success
AdSmart Universe Size
527k
Veep
How do we measure?
Household panel:
210 k households whose boxes are connected via broadband
or a phone line and who dial back viewing information
on a daily basis
Impressions:
Where the target household saw at least 75%
of the advert.
No impressions are counted if the viewer fast forwards.
How do we trade?
Charged at cost per Impression:
Cost per impression varies by audience selected.
The AdSmart Effect
Campaign
20 Jun – 31 Jul
Sky Households Location
Experian Mosaic; Established Elites,
Upwardly Mobile, City
Centre Mix, Struggling
Society, Careers & Kids,
Young & Mortgaged &
Better Off Greys
Dublin
GoCar
Winner: Best Use of Innovation
Production Fund
o
1. Utilise the power of TV and advertise to a niche
or geo-demographic market
2. Significant reduction in price compared to a
traditional TV campaign.
3. Allows many advertisers to get on TV for the first
time
4. Only charged when the target household has
seen at least 75% of the advert. of the advert
5. We can help you get on air with our production
fund. Talk to us!
Gareth Genockey
Sales Controller, Advanced Advertising, Sky Media
086 0129812
Thank you