grow you real estate business with email and social media

© 2013

Grow Your Businesswith Email & Social Mediasimple marketing strategy

for small business & nonprofits

© 2013

Barry CoziahrResponse! Targeted Marketing

barry@responsetargetedmarketing.com

facebook.com/responsetargetedmarketing

@responsetarget

© 20133

INTRODUCTION

GOALS + OBJECTIVES

CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

38%Source: Litmus, “Email Client

Market Share,” April 2012

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INTRODUCTION

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traditional marketing

find

keep

convert

new marketing

find

keep

convert

MARKETING HAS CHANGED

“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)

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ENGAGEMENTthe new word-of-mouth is

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you can be your authentic self

7

you have an advantage

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ENOUGHis it

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to just look good?

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at its core, marketing is abouteliciting a physical and measureable

RESPONSE

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3

set marketing GOALS and OBJECTIVES1

2

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an agenda and framework for marketing that works

1

get measurable RESULTS3 get measurable RESULTS

run CAMPAIGNS on the CHANNELS that matter2 run CAMPAIGNS on the CHANNELS that matter

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GOALSmarketing

•reach new clients•drive repeat business

•nurture leads•Qualify prospects

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OBJECTIVESget more specific with

Qualify leads

deliver engaging content

Nurture clientbase

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ONE AT A TIMEtry to think about just

what action would people take?can you measure it?

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Responses to Property

Sales

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3

set marketing GOALS and OBJECTIVES

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an agenda and framework for marketing that works

1

get measurable RESULTS

2 run CAMPAIGNS on the CHANNELS that matter

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CAMPAIGN?what is a

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PUSH{content}

PULL{response}

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CAMPAIGNStypes of

discussion

informationsharing

event invites +updates

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CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

offers +promotions

fundraisingbuild your network

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WHAT DO I WRITE ABOUT• what you know that they don’t

• what you have access to that they don’t

• “original” isn’t required… just be interesting and relevant

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HOW MUCH IS ENOUGH

LESSIS MORE.FOCUS.

38%

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WHAT DO I WRITE ABOUT

INTRODUCTION

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WHAT DO I WRITE ABOUT• repurpose + reuse

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EXAMPLES OF OFFERS

discounts downloads

supporta cause

eventinvites

hints + tipsB2B services

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GOT PICS?some channels thrive on visuals

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post + video = 100% more engagement

GOT PICS?

post + picture = 120% more engagement

post + photo album = 180% more engagement

Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)

38%

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WHICH CHANNELS MATTER?• depends on your audience and what you want them to do

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EMAIL + SOCIALyou have to use both

amplifyyour email

drive traffic back to your list, email, etc.

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NOW, LATER OR NEVERthree little words that rule your world

• who is it “from?”• what’s the “subject?”• when do you send your communication?

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WHO IS IT FROM?winning the battle of priorities

how will you be most recognizable?

CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”

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LOOK LIKE YOUbrand consistency

colorcop.netsearch “Pixeur”

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DigitalColor Meterinstalled on Macs

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LOOK GREATbrand consistency

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SUBJECT OR HEADLINEwinning the battle of priorities

2SECONDS2WORDS 2TODAY

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SUBJECT OR HEADLINEwinning the battle of priorities

$5 free to be naughty…or nice? [burrito restaurant chain]

Low Cost + High Value = Good News [B2B marketing services provider]

Daily Alert – “Bunnies are Evil” [on-line t-shirt printer]

$5 for your thoughts? [survey request from pet goods retailer]

An Exclusive Look at Life on the Red Carpet [nonprofit event update]

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WHEN TO SEND & POSTWHEN TO SEND & POST• for social media

• 3-5 times a week is plenty• use automated tools to help

• for email• monthly is most common • when are they likely to take the action

you want?

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1. divide your list into 3 groups of people

2. select three days in the week to test

3. send your e-mail, watch for best response

FIND YOUR BEST DAY

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FIND YOUR BEST TIME

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4. use same 3 groups of people

5. select three times on the day with the best results

6. send email at 3 different times of day

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WHEN TO SEND & POST

best day best time

DO NOT BE ROMANCED BY A HIGH

OPEN RATE – MEASURE ACTIONS!

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• 67% don’t see images by default

• text links get more clicks than buttons

• place your logo left or center in email

• include company name in text

• key action must be above scroll line

• do not give too many choices

• make all images clickable (and with text labels)

test it on yourself!(and on your mobile device)

PRACTICAL ADVICE

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3

set marketing GOALS and OBJECTIVES

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an agenda and framework for marketing that works

1

get measurable RESULTS

2 run CAMPAIGNS on the CHANNELS that matter

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at its core, marketing is abouteliciting a physical and measureable

RESPONSE

INTRODUCTION

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CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

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RESULTS ARE MEASUREMENTS OF ACTIONS

click ordownload

come tothe storeor office

schedulea session

donate call

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TOOLS YOU NEEDEmail marketing is hard to beat

• lots of physical, measurable response

• easy to brand with colors + logos

• helps to measure and monetize social media

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TOOLS TO EXPAND YOUR REACH• Simple Share tool

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TOOLS TO EXPAND YOUR REACH• social media buttons

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CONSTANT CONTACT TOOLS

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THIS IS EASY. REALLY.low cost tools save you time & energy

monitor+

schedule

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Postcards and Direct Mailing Campaigns

© 2013

BLOGGINGStart blogging today

Blogging increases overall visibility & is a chance to give your business some personality Blogs should be located on your website. This is because each blog

‘post’ is typically counted as one page on a website and improves the visibility of the website.

Use a content management system for blogging such as WordPress to keep things organized and easy. This not only saves time, but WordPress is designed for blogging and fast updates.

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Blogging: Why You Need One

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57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

89% of organizations surveyed are either maintaining or increasing their inbound marketing budgets.

Social Media and blogging has given companies 62% lead generation, whereas Direct Mail sits at 10% lead generation.

Some statistics…

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BE YOURSELF.

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YOU CAN DO THISresources to make it simple

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Marketing Boot Camp 101In these webinar modules you will learn…

• Week 1: How to create and promote on social media outlets such as LinkedIn, Facebook and Twitter

• Week 2: How to create email campaigns, newsletters, templates and auto responders

• Week 3: How to create a website landing page and create a blog post on your website

• Week 4: How to utilize direct mailing campaigns to increase revenue

• Week 5: How to utilize Pinterest, Instagram, YouTube and more!

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Marketing Boot Camp 101A 5 week skill-building webinar course

• When: Wednesday, September 17th-Wednesday, October 15th

• Time: 11:00am-1:00pm• Price: $497 for registering today ONLY!

» $997 after today

Limited Seating Available! Make Sure to Reserve Your Spot Today!

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Marketing Boot Camp 101

You will also receive the following bonuses for registering today ONLY!

• Free E-book on 60 Ways to Build Your List• Free Social Media Evaluation (Valued at $99)

TODAY ONLY! $997 Value at $497!

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Q & Atoll-free:

314-646-7935

want more help?

CALL US!

(PLEASE TAKE A MOMENT TO FILL OUT YOUR AFTER THOUGHTS SURVEY!)

barry@responsetargetedmarketing.com

facebook.com/barry.coziahr

@responsetarget