group4-digital chocolate final
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8/3/2019 Group4-Digital Chocolate Final
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What can you tell us about Digital chocolate?? (Arjun)
Tell us something more about Hawkins?? (Aashish)
Where is the company present and how did he decide onthese places?? (Ashish Badyal)
What are the major challenges he faced?? (Ruchir) Hows the game distributed?? (Ankur)
Core values & Performance review?? (Kaushik)
How did he handle the global operations?? (Arjun)
What can you tell us about great game developers??
(Aashish) Embracing the iphone. (Ashish Badyal)
What is social gaming and how did he spot an opportunity inthis area?? (Ruchir)
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Neha |Aashish | Ashish | Ankur | Kaushik |Nagarjun | Ruchir |SajidGroup 4
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About Digital Chocolate
Founded in2003 byMr.Trip
Hawkins
CrossPlatform
Mobile Gamemakers
Thephilosophy
of adelicious
snack
Madeunique
brand ofgames
Over 100differentaward
winninggames
Present in 80countries withover & above200 channel
partners
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Education
Strategy & AppliedGame theory Major fromHarvard
Stanford BusinessSchool Alumni
Career
Director of BusinessStrategy, APPLE
Founder ElectronicsArts
Founder 3DO
Founder Digital
Chocolates
Recognitions
8th person on Academyof Interactive arts andScience Hall of Fame
Among 26 most
FascinatingEntrepreneurs
Trip Hawkins
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Locations
Critical for co-ordination.
India :Good English speaking college graduates.
Spain: Creative team and good entry into Latin America.
San Mateo : Proximity to cutting edge developers.
Finland : best teams for electronic development.
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Major Challenges
To select Locations
To find a cultural fit
Time differences
Difficulty in standardization of cross platformapplications
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Game Distribution
Buyers Poweris high
Key decisionmakers
WirelessCarrier
Through Appstores
HighCompetition
CustomerMarketplace
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Core values & Performancereview
Young, Multicultural team with global view.
Focus on creativity
Focus on Attitudes
Performance review
3 questions
Last year performance
Most important strength of employees
E-I-E-I-O
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Handling Global Operations
Staff from 32 different countries
145 in Helsinki, 140 in Bangalore, 25 inBarcelona and 40 San Mateo
Took the role of Business Developmenthimself demonstrating Flexibility
Twice a year to Finland and once a year to
India and Spain 100 mails a day and texting, phone calls &
Instant messaging
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Handling Global Operationscontd..
Monday morning meeting with 40 senior teamcalled T-staff
Whats going well??
Whats not going well??
Opportunities & threats
Any asks??
Decisions made with after all the boardmembers are in accord
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Game Development at DC
High creatively exhausting process
Games of all genre created, puzzle, word,action & adventure, sports, racing, social
entertainment and cards & casino. 2-3 games per month to cater to large demand
Multi platform supported games
Published on app stores and websites likefacebook
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Game Development process atDC
Suggestions
Sought from allemployees
300+ ideas
Filtering
Based on targetaudience
Characteristicsof Top 10games
YDC
PPTs on ideas Validation
discussion withtopmanagement
Development
3 months ondesigning
3-4 months ondevelopment
Testing
Online playedby anyemployee
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Embracing the Iphone
Hawkins was little apprehensive initially tostart going into Iphone games development
Major Reasons were
1.Rate of development of new platforms ishigh and risk to reward ratio is not desirable
2.Apple didn't have a store and Apple
emphasize more on applications rather thangames
3. There are serious billing challenges
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Embracing the Iphone Contd..
4.Hawkings don't want to distrupt the currentprojects in the pipeline
However, on seeing the exponential growth in
acceptance of Iphones games The digital chocolates team responded well by
converting top selling games into iphoneapplications
and the result was astounding with first fourgames made up to top downloads and iphoneplatform turned out be most profitable platformfor future development
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Why Social Gaming
Multi-player interactive games over differentplatforms
Awareness from childhood-designed board
games Devised characters & strategies interest
Increased.
DNA @ 3DO No hardware/software support
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3 ways ahead
Acquire a SocialGame
developmentcompany
Create dedicatedsocial Gaming
office for avoidingdistractions
Designated groupof employeesfrom eachlocation
1 2
3
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Group DiscussionPros
Cost saving Experts Save Time
Cons
Quality mismatch Culture mismatch
Pros
Dedicated work onsocial games Quality control
Better resource mgmt
Cons
Difficult to find
specialized teams Lack of edge on
normal games
Pros
Geographiccoverage
Cons
Poorcoordination
Poor skill set
1 2
3
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As The Future Revealed
Digital Chocolateacquired Sandlot Games,which is based in Bothell ,
USA & St. Petersburg,Russia.
Sandlots founder and CEODan Bernstein will becomeVP of Digital Chocolate for
St. Petersburg, Russia,and in Bothell.
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Neha |Aashish | Ashish | Ankur | Kaushik |Nagarjun | Ruchir |
SajidGroup 4
Q&A
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