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© 2008 frog design. Confidential & Proprietary. 13
FROM SYSTEMS OF
PRODUCTION
© 2008 frog design. Confidential & Proprietary. 13
TO SYSTEMS OF
PERCEPTION
© 2008 frog design. Confidential & Proprietary.
BIOFEEDBACK STRESSERASER
© 2008 frog design. Confidential & Proprietary. 13
It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body.
Chiropractor
EMR ICW LIFESENSOR
© 2008 frog design. Confidential & Proprietary.
PATIENT MANAGEMENT AIRSTRIP
MOBILE HEALTH PROJECT MASILULEKE
© 2008 frog design. Confidential & Proprietary.
HOME MONITORING EMONITORS
© 2008 frog design. Confidential & Proprietary. 13
SMART METER YELLO STROM
© 2008 frog design. Confidential & Proprietary. 13
climate change addiction
weight loss saving for retirement
personal debtenergy consumption
waste
© 2008 frog design. Confidential & Proprietary. 13
behavioral economics sensory augmentation
+
© 2008 frog design. Confidential & Proprietary. 13
sociabilitypersonal informatics
+
© 2008 frog design. Confidential & Proprietary. 13
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
Systems of Perception
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
Design forAwareness
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
Augmented Mindfullness
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
wtf?
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
xxxxxxxx xxxxxxxxx A new domain of user experience design that applies to methods of recording behavior, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behavior more intelligently than they would without these augmentations.
© 2008 frog design. Confidential & Proprietary. 13
PERCEPTION
fig 1: Basic Architecture
COLLECT PROCESS REPORT
© 2008 frog design. Confidential & Proprietary. 13
COLLECT PROCESS REPORT
PERCEPTION
fig 1: Basic Architecture
© 2008 frog design. Confidential & Proprietary. 13
COLLECT PROCESS REPORT
PERCEPTION
self / society
tool
fig 1: Basic Architecture
© 2008 frog design. Confidential & Proprietary. 13
COLLECT PROCESS REPORT
PERCEPTION
decision?behavior?
action?
fig 1: Basic Architecture
© 2008 frog design. Confidential & Proprietary.
2. ABILITY (SIMPLICITY)
1. M
OTI
VATI
ON
fig 2: Behavioral Model (fogg)
© 2008 frog design. Confidential & Proprietary.
2. ABILITY (SIMPLICITY)
1. M
OTI
VATI
ON
fig 2: Behavioral Model (fogg)
target behavior
increased likelih
ood to perfo
rm ta
rget behavior
© 2008 frog design. Confidential & Proprietary.
2. ABILITY (SIMPLICITY)
1. M
OTI
VATI
ON
fig 2: Behavioral Model (fogg)
© 2008 frog design. Confidential & Proprietary.
t = time
t t+1 t+2 t+3 t+4
© 2008 frog design. Confidential & Proprietary.
t = time
© 2008 frog design. Confidential & Proprietary.
t = time
© 2008 frog design. Confidential & Proprietary.
a =
att
entio
n /
awar
enes
s
t = time
© 2008 frog design. Confidential & Proprietary.
fig 3: Experience Profile (fabb) a
= a
tten
tion
/ aw
aren
ess
t = time
© 2008 frog design. Confidential & Proprietary.
fig 3: Experience Profile (fabb)
t
t+1
t+2
t+3
a =
att
entio
n /
awar
enes
s
t = time
© 2008 frog design. Confidential & Proprietary.
You t You t+1 You t+2 You t+3
fig 4: Time Inconsistency
© 2008 frog design. Confidential & Proprietary.
I want fried
chicken!
fig 4: Time Inconsistency
© 2008 frog design. Confidential & Proprietary.
I want fried
chicken!
I don’t want
diabetes!
fig 4: Time Inconsistency
Technology that augments mindfulness can help us
address problems we’re not naturally good at solving.
© 2008 frog design. Confidential & Proprietary. 13
+ feedback+ tangibility+ simulation+ sociability
© 2008 frog design. Confidential & Proprietary. 13
+ feedback+ tangibility+ simulation+ sociability
© 2008 frog design. Confidential & Proprietary. 13
YOURFLOWINGDATA
MINT.COM
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
SCHWARTZ POWELL HEALTHSIMPLE
© 2008 frog design. Confidential & Proprietary.
VITALITY GLOWCAP
© 2008 frog design. Confidential & Proprietary.
YAMAHA BODYBEAT
© 2008 frog design. Confidential & Proprietary. 13
+ feedback+ tangibility+ simulation+ sociability
FITBIT
WITHINGS
© 2008 frog design. Confidential & Proprietary.
© 2008 frog design. Confidential & Proprietary. 13
FROG ALGAE PAINT
© 2008 frog design. Confidential & Proprietary. 13
JAMES ROJAS REIMAGINIG CHINATOWN
© 2008 frog design. Confidential & Proprietary. 13
+ feedback+ tangibility+ simulation+ sociability
© 2008 frog design. Confidential & Proprietary. 13
WIIFIT
BAYER DIDGET
FIAT ECODRIVE
© 2008 frog design. Confidential & Proprietary. 13
FORD FUSION DASHBOARD
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
+ feedback+ tangibility+ simulation+ sociability
NKE PLUS
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
GETUPANDMOVE.ME
Technology that augments mindfulness can help us
address problems we’re not naturally good at solving.
© 2008 frog design. Confidential & Proprietary. 13
AugmentedMindfullness
architecturebehavioral modelexperience profile
+ feedback+ tangibility+ simulation+ sociability
{ {
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary.
thanks!@fabtweet
© 2008 frog design. Confidential & Proprietary.
We think that we're in the artifact business, but we're not; we're in the consequence business.
Allan Chochinov, Core77
© 2008 frog design. Confidential & Proprietary.
DISTRIBUTED DIAGNOSTICS PROJECT MASILULEKE
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